In Discussion of Internet Market Strategies in Case of Christian Dior

下面为大家整理一篇优秀的assignment代写范文- In Discussion of Internet Market Strategies in Case of Christian Dior，供大家参考学习，这篇论文讨论了迪奥的网络营销策略。作为顶级时尚巨头之一，法国品牌克里斯汀·迪奥以其产品线广泛而闻名，涵盖了奢侈品所有市场。迪奥的产品不仅包括实物产品，还包括所涉及的服务。在网络营销方面，包括售前客户服务和分销渠道。在迪奥香水的网页上，用梦幻甚至诗意的语言来描述产品，每一行都有一个特定的名字。以花卉、沙滩或美丽模特为元素的视频被捕捉下来，传达产品背后的灵感和想法。

As one of the top notch fashion magnates, The French brand Christian Dior has been famous for its extensive lines of products that covers every excruciating details of luxury lifestyle, including ready-to-wear, leather products, footwear, fashion accessories, jewelry, fragrance, makeup and skincare. In this essay, Dior’s fragrance line will be discussed regarding its internet marketing strengths and weakness. And suggestions will be submitted subject to its internet campions.

As Hall et al wrote on market segmentation, he mentioned it’s better to segment the products to better cater to the needs of different group and class. (Hall et al 2008: p66) And in the process of segmentation, certain values and characteristics should call for the attention of marketing strategists to better serve the customers, and such are the product itself, place, price and promotion. (Hall et al 2008:p75) These aspects will be discussed later as to evaluate Dior’s internet marketing mix.

The product includes not only the physical product, but the services entailed. In the case on of online marketing, it includes the pre-sale customer service and the distribution channels. On Dior’s web page under fragrance, dreamy and even poetic words were used to describe the product, and each line carries a specific name. Videos with elements of flowers, beach or beautiful models are captured to convey the inspiration and ideas behind the product. Sometimes similar names were used to suggest the inner linkage between product. And such strategies are often used to promote new products on the base of a product that was already proven successful. However, little pre-sale services are available, such as users’ comments, which is one of the most common sources that customers often seek suggestions for before purchase.

Dior did a great job in differentiating their fragrance products in terms of price. Comparing to its other lines such as luxury bags and read-to-wear, fragrance’s prices are more commonly acceptable. And the names of fragrance can explicitly convey the idea and messages regarding to the audience they targeted at. Names such as Ms. Dior, Poison Girls are clearly targeting at young, adventurous urban girls. And therefore, pop stars can often been seen representing the line as they have more traffic driving powers among younger girls.

51due留学教育原创版权郑重声明：原创assignment代写范文源自编辑创作，未经官方许可，网站谢绝转载。对于侵权行为，未经同意的情况下，51Due有权追究法律责任。主要业务有assignment代写、essay代写、paper代写服务。

51due为留学生提供最好的assignment代写服务，亲们可以进入主页了解和获取更多assignment代写范文 提供美国作业代写服务，详情可以咨询我们的客服QQ：800020041。