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assignment代写:Network marketing based on consumer behavior guidance

2018-02-08 来源: 51due教员组 类别: 更多范文

下面为大家整理一篇优秀的assignment代写范文- Network marketing based on consumer behavior guidance,供大家参考学习,这篇论文讨论了以消费者行为导向的网络营销。在网络营销的新时代,消费者行为集中体现在通过互联网了解所需要的商品,权衡比较同类商品的大量信息,与搜索相关的产品信息的条件下相比较,最终做出购买的消费决定,从对某样商品产生兴趣到最后消费,消费者的购买行为实际上是一连串的过程。网络消费的背景下,个性化的需求是消费者行为的鲜明特点。网络消费的自由休闲,随意尽情的浏览过程,能够强化消费者强烈的体验感受,从而无形中激化消费的主动性。

Network marketing,网络营销,assignment代写,paper代写,留学生作业代写

Network Marketing is the use of Internet media platform for marketing behavior, using new information technology, the release of product information to achieve product and customer contact. Compared to physical marketing, network marketing through the internet structure, for consumers is to break through the shackles of time and space, the supply and purchase of goods is no longer limited to the local, with the increasingly perfect logistics system, the various regions of the city of goods can be very rapid distribution, greatly reduce the operation of stores, commodity storage Operating costs and expenses of the transmission process. Network marketing consumers are mainly the younger generation of netizens, whether it is consumption habits or consumption preferences, have a clear new era of color. The enterprise may rely on the consumer's shopping record data to classify the consumer, according to the consumer's shopping interest and the custom, has the pertinence timely recommendation corresponding commodity, the feedback different consumer's demand and the hobby, and uses the network platform and so on Q Group and the friend Circle to carry on the latent consumer the contact and the long-term

In the new era of network marketing, consumer behavior is more concentrated in the Internet to understand the needs of goods, weigh the comparison of similar goods in a large amount of information, and search related product information under the conditions of comparison, and ultimately make the purchase of consumption decisions, from a certain kind of goods generated interest to the final consumption, The consumer's buying behavior is actually a series of processes. Network consumption background, personalized demand is the distinctive characteristics of consumer behavior, the Internet provides a wealth of detailed introduction of goods, similar products are increasingly competitive, consumers face more and more choices, from the quality of goods to the quality of service, consumer demand for personalized goods constantly upgraded. The free leisure of network consumption, the browsing process at will, can strengthen the consumers ' strong experience feeling, and thus the initiative of consumption is intensified.

Traditional entity marketing can not fully meet the change of consumer behavior, a large number of enterprises have begun to use the network marketing approach to open up the market, it is because the network marketing increasingly show great advantages.

For consumers, traditional physical marketing is difficult to provide a full and transparent information as a shopping reference, consumers will be limited by time and space, in the balance of relatively inadequate conditions to make decisions. Network Marketing relies on the powerful function of the Internet to provide consumers with a wide range of commodity information, the nuances of similar goods can be very quickly reflected in the network environment, information is more easily transparent, consumers can easily learn the required parameters of goods and logistics distribution and other related information. Because the information is open, the result of competition is that many commodity monopoly profiteering phenomenon reduces, satisfies consumer's psychology, more willing to carry on the shopping activity on the network platform. Network Marketing provides a lasting interaction with the vast number of consumers the opportunity, network merchants have been a large number of consumer behavior reference data, and through the network platform tracking feedback, can be targeted to improve the development of new products, to achieve good market interaction.

Because of the limitation of traditional entity marketing in information, the personalized demand of consumers is difficult to be satisfied. Internet Resources for network Marketing to create a unique condition, consumers in the process of online shopping, can be in a wide range of goods to browse the full comparison, fully transparent network market so that free competition is possible, businesses in products and services are struggling to tap the personalized needs of consumers, segment the consumer market and groups, and enhance the experience and feelings of the shopping process. From the perspective of payment tools, break through the traditional physical marketing needs of cash transactions, network Marketing to make new and convenient payment tools become possible, along with online banking, Alipay and other means of popularization, shopping payment more and more convenient, is simply a simple computer or mobile phone operation can be completed, This is more attractive to young consumers and, in turn, stimulates further increases in consumer behavior.

Compared with traditional physical marketing, the cost advantage of network marketing is obvious. Traditional entity marketing usually needs to operate the place and the warehousing and so on expense, belongs to the relatively large part of the cost, the network marketing based on the Internet environment, can greatly save the tangible store expense and the stock cost, reduced the considerable operation cost pressure. Because of the characteristics of consumer groups and the natural advantages of network platforms, the advertisement of network marketing is not like the traditional entity marketing that relies on the paper newspaper or the Propaganda exhibition board and so on, but uses the webpage the text, the picture, the video and so on Low-cost tool, through the friend Circle, the user community and so on medium obtains the promotion effect to be quicker more widespread, Also more group targeted. The reduction of operating costs is possible for the benefit of the benefit. The cost of the business to reduce pressure, save money, put on the network propaganda, in their own commodity prices reflect competitiveness, so that businesses and consumers to achieve a win.

For many enterprises, the network marketing around consumer behavior, should choose the appropriate enterprise's own marketing strategy, in particular, can be from the product development and promotion of two aspects of the analysis.

Today, the market of all kinds of commodities is becoming more and more saturated, homogenization has become a common phenomenon, businesses should carefully examine the market, mining products corresponding to the consumer groups of the real needs and personalized preferences, on this basis to segment the market, distinguish between different potential buyers and diverse customer needs, accurate market positioning of their own products, Find an accurate market entry point. Consumers in the new era pay attention to experience feeling, therefore, the design of the Web page and so on is also to attract customers to finally make shopping behavior of the driving factors, the page layout design, pictures and slogans of the idea, these seemingly obscure nuances, it is likely to affect the consumer brain "products" of the additional impression, Thus inadvertently guide the consumer's ultimate idea. Tightly around the consumer's psychology, targeted deployment of operations, to seek market advantages.

Technology is the tool for enterprises to develop and develop, and innovation is the foundation of Enterprise's long-term unbeaten. If enterprises do not have the core technology, it is difficult to develop a market competitive products. Network Marketing in the market environment, with new technologies and large data has become a large number of enterprises to strive for the direction of business. In the face of diverse personalized needs of consumers, businesses can rely on new technologies and large data, to develop more suitable for different groups of consumers of new products, and actively update innovation, you can use the technical advantages to lead the market at a higher level. Therefore, all kinds of enterprises should be in the budget expenditure allowed under the premise, pay attention to the development of new technology, embodied in the product is more excellence, closely track the development of market needs, and actively improve their products, pay attention to the unique role of professionals, enhance the ability of independent technological innovation.

In the rapid dissemination of information generation, advertising is to enhance product visibility and influence of the efficient tool. Internet marketing in the sense of advertising, but also refers to the new media platform above the advertising, with the internet's size and speed of information dissemination, micro-BO, micro-letters, friends and so on new media channels have been very popular, through the emerging media in advertising, Businesses can make their products in a very short period of time to promote the wider scope. At the same time, celebrity endorsement advertising has become a very effective online marketing advertising way, well-known public figures in their own fans have a great appeal, merchants through the celebrity endorsement of their own products for the promotion, combined with the spread of network marketing speed, celebrity fans of this particular consumer group will produce extremely strong following effect , to open up the market will have a multiplier effect.

In the network marketing of the price promotion means, not equal to the price war, make full use of the goods consumers want to buy the value of the shopping psychology, flexible use of price tools to achieve the pursuit of consumption spree. Online discounts are common means of marketing promotion, through discounts to guide consumers, can quickly gather popularity, attract many new consumers. And through the accumulation of marketing methods, is actually a change in price concessions, leading consumers to form a shopping mentality. Conform to the "double 11" such a specific date of consumption trend, the full use of merchandise discounts on the network platform on large-scale promotion, it is the network marketing use price tools typical embodiment. Through the combination of a variety of price tools, businesses can be in a short period of time to increase the number of their own products to browse the page, played a very obvious promotional effect, finally reflected in the increase in turnover.

In the development of market economy, more and more enterprises choose the mode of network marketing, compared with traditional entity marketing, network marketing is more suitable for the change of personalized and diversified consumer behavior, and it shows its advantages in the aspect of commodity information dissemination and operation cost control. With the improvement of management and technology, I believe that the network marketing means can be better for the majority of business enterprises to use, and promote the further development and expansion of the market.

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