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assignment代写:Soft power of enterprise economy

2018-01-29 来源: 51due教员组 类别: 更多范文

下面为大家整理一篇优秀的assignment代写范文- Soft power of enterprise economy,供大家参考学习,这篇论文讨论了企业经济软实力。随着现代经济发展环境的复杂化,企业的发展已经不仅仅依靠自身的产品来获得市场地位,而且还需要通过企业的综合实力来获得发展先机。其中,企业经济软实力是近些年来市场中颇受关注的概念,企业的软实力成为了标志企业发展能力的重要因素。因此,企业应当加强建设自身的软实力,使其成为体现企业发展实力,体现企业价值的重要方面,取得企业的市场竞争实力,成为企业发展的重要推动力和基础实力。

Soft power,企业经济软实力,assignment代写,paper代写,留学生作业代写

With the complication of the modern economic development environment, the development of the enterprise has not only depended on its own products to obtain the market position, but also need to obtain the development opportunity through the comprehensive strength of the enterprise. Among them, the soft power of enterprise is the concept of the market in recent years, the soft power of enterprises has become an important factor of the development ability of enterprises, and it is of great significance to study and improve the economic soft power of enterprises. Under the background of the development of market economy in our country, this paper discusses the ways to develop the soft power of enterprise economy, provides the concrete strategy to guide the development of enterprise's economic soft power, and provides economic guidance for the development of enterprises.

Professor Nye of the US University of Harvard has defined soft power, his view is: soft power is an intrinsic, intangible, powerful influence of the general collectively. Soft power performance is the most obvious is the country's soft power, representing an important national strength, enterprises in the soft power performance in recent years has been very obvious.

With the complication of the modern economic development environment, the development of the enterprise has not only depended on its own products to obtain the market position, but also need to obtain the development opportunity through the comprehensive strength of the enterprise. Among them, the soft power of enterprise is the concept of the market in recent years, the soft power of enterprises has become an important factor of the development ability of enterprises, and it is of great significance to study and improve the economic soft power of enterprises.

Cultural strength is a part of the soft power of enterprises, the cultural strength of enterprises represents the concept of enterprise, management and other aspects of cultural connotations, which is to promote the further development of the cornerstone of enterprise, therefore, the enterprise's cultural strength is the fundamental strength of other enterprises.

Intellectual property ability is an important content of the soft power of enterprises, which is mainly embodied in the construction of intellectual property, which embodies the soft power of enterprises. From the framework of soft power, the construction of intellectual property belongs to the high-level content of enterprise soft power, which belongs to the comprehensive embodiment of soft power and hard strength of medium and small-sized enterprises, and also the development power of the enterprise, which has far-reaching significance for the long-term development of enterprises. In the process of building intellectual property, enterprises need to have a clear understanding of knowledge, can be integrated and in-depth study, use, so that it can become an important driving force for enterprise development.

Responsibility is an important pillar of the soft power of enterprises, this is because the responsibility of enterprises is to promote the development of enterprises to support the strength, can help enterprises to break through the self, to achieve the external development of enterprises. Corporate responsibility is also an important force to protect the development of enterprises, from the external and internal drive the development of enterprises, to encourage enterprises to maintain the power and realize the social value of enterprises, thereby creating the enterprise's internal strength and external image. In addition, strengthening the construction of corporate social responsibility is an important way to realize the promotion of corporate responsibility.

Business management for enterprises, is to achieve its development effective channels, improve the management level of enterprises, can effectively improve the development level of enterprises, on the contrary, will hinder the development of enterprises. We also need to learn from the foreign enterprise management effective methods, especially today's increasingly competitive society, information for the enterprise development has more and more important significance, if can be in the information society in the initiative, and the information to make a quick and effective response strategy, then, enterprise management level will be greatly improved, Thus contributing to the rapid development of enterprises.

The goal and strategy of enterprise technology innovation is an important aspect of enterprise knowledge management, which has far-reaching significance to the soft power of enterprises. The knowledge level of enterprise is divided into: configuration knowledge, integrated knowledge, special knowledge, external knowledge and internal knowledge. Among them, the disposition knowledge belongs to the management level knowledge type, can help enterprise's technology management, is other enterprise knowledge type comprehensive management type knowledge, but external knowledge and internal knowledge is to promote the enterprise technology innovation Knowledge type, belongs to the motive type knowledge, and the foreign enterprise forms the cultural complementarity, realizes the enterprise internationalization soft strength , these kinds of knowledge together constitute the enterprise's innovation ability, and work together in the long-term development of the enterprise.

Corporate image is an important manifestation of soft power of enterprises, reflected in the market reputation, reputation and so on, at the same time, also reflected in its products, service evaluation and competitive strength and social responsibility, is a comprehensive soft power content, therefore, corporate image of good or bad, for the soft power of enterprises have important impact.

Enterprise's soft strength and hard strength have the same important status, even at some levels, soft power than hard strength has more important status, therefore, enterprises should strengthen their own soft power accumulation and construction, the main channels are: Strengthen management system, refine process construction, improve management efficiency, Attach importance to the construction of enterprise culture and personnel training, so that the soft power of enterprises can become an important strength of enterprise development. In the management of soft power development, there have been many large enterprises have become the first march, with the Chinese electronic Technology group as the representative of the Strategic planning and construction, very good promotion of the enterprise's management level to upgrade, so that enterprises successfully build up business performance assessment system, so as to help enterprises timely check leakage fill, In the development of the road to improve self development self. In the technology-intensive enterprises, pay attention to the improvement of management level, so that the management of enterprises can enter the benign development road, weakening the management risk, so that enterprises can break through the management limitations, to achieve long-term development. In addition, training and learning is also an important channel for enterprise's soft power upgrading, which is an important channel of enterprise reform, which can make the new system be implemented effectively in enterprise.

Brand Advantage is the part of enterprise brand value, can help the enterprise to establish the image, open the market, obtain the good income. Among them, products, services and brands are important components of the soft power of enterprises, especially in the innovative enterprises in the embodiment of more obvious, this is due to the rapid upgrading of technology, the market elimination rate is high, and the time cost of innovation and economic costs are large, therefore, in this industry is prone to the phenomenon of brand imitation, in the long run, Not conducive to enterprise brand building and development. In short, the technology innovation enterprises in brand building and development, to give full attention to promote the development of enterprises, so that it has a more optimized market environment. In the brand building, the enterprise itself to develop brand building and development of strategic planning, can develop the enterprise brand rationally and orderly, become the complete brand development Strategy system, at the same time, in the market environment demand level, should construct the various laws and regulations which are advantageous to the Enterprise brand construction, for example: "The Patent Law", "the Product quality Law", "Trademark law" and so on, standardize the market environment, so that enterprises can be fair competition, orderly development.

In the development of enterprise Intellectual Property Strategy, first, the establishment of various enterprises to promote the development of intellectual property rights system, and have specialized management staff to ensure that it can be effectively implemented and applied; Secondly, enterprises should strengthen their own management system, so that the management of enterprises can be more standardized, orderly, To create good environmental conditions for the development of intellectual property; Because of the current market economy development, the talent mobility is strong, therefore, the enterprise strengthens the talented person training at the same time, also must strengthen the talented person's management and the application, enables it to become the enterprise development important impetus. The construction of enterprise intellectual property system can help enterprises to effectively stabilize human resources, so that they can be used for enterprises, and become an important force for enterprise development. In addition, enterprises in the construction of intellectual property on the road, also need to strengthen the system, strong mechanism, external tree image, let the intellectual property development mechanism, intermediary service mechanism and so on can become the foundation of enterprise intellectual property rights, so that the soft power of our enterprises ' intellectual property can fully play its effective role, become an important force for enterprise development.

Enterprise soft power Construction in the enterprise management has aroused the attention of both at home and abroad, and become a theoretical and academic research hotspot. Enhance the soft power construction at the same time also need to strengthen external cooperation, learn from experience, only to form a more complete and mature enterprise management strength. For the development of Chinese enterprises, the social environment, the market environment and the needs of enterprise development need to strengthen the soft power construction of enterprises. Therefore, enterprises should strengthen the construction of their own soft power, so that it embodies the strength of enterprise development, embodies the important aspects of enterprise value, to obtain the market competition strength of enterprises, become an important driving force for enterprise development and basic strength.

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