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留学生作业代写:Compare British airways and Virgin Atlantic

2017-06-26 来源: 51due教员组 类别: 更多范文

下面为大家整理一篇优秀的assignment代写范文- Compare British airways and Virgin Atlantic,供大家参考学习,这篇论文比较了英国航空公司和维京大西洋航空公司。英航和维珍大西洋都是英国的航空公司,都在世界上建立了巨大的航线网络。英航是英国最古老、最大的航空公司,它的飞行网络包含130多个国家,遍布全球200多个目的地。而维珍大西洋是维珍集团旗下的子公司之一。它已发展成为英国第二大国际航空公司。维珍以其始终如一的优质服务享誉世界。它推出的优质经济舱,空间比一般经济舱的座位宽得多,同时乘客也可以享受相当于商务舱的服务。

British airways,Virgin Atlantic,assignment代写,paper代写,留学生作业代写

1. Introduction

Both British airways and Virgin Atlantic are the airway companies of the United Kingdom and have established a huge airway network in the world. The headquarters of the British Airways company s located in Heathrow Airport. It is the largest airline fleet size on the basis of international flights and international tourist destination in the United Kingdom. It is one of the oldest airlines in the United Kingdom and the second center in London Gatwick Airport. British airways are one of the largest international air passenger in the world. With the help of British Airways, British Mediterranean Airways, Comair, Loganair, Sun Air, British Airways provides global route network and the flight network contained more than 130 countries, more than 200 destinations all over the world. The tail markings of British airways are the British flag parts, some of the British airways have replaced part of the fuselage, tail sign from the British union jack changed national patterns around the world, every plane tail design is not the same.

Virgin Atlantic was founded in 1984 and main provide intercontinental long-haul aviation services. Virgin Atlantic is one of the subsidiary companies of virgin group. It has developed as the second-largest international airlines in the United Kingdom. Virgin with its consistent high quality service is famous in the world. Virgin management goal is "to deliver the highest quality and best value services to all the cabin passengers ". At the beginning, Virgin Atlantic committed to continuously introduce unique or trendy service products in order to take the customer at the center. Virgin launch the premium economy class, the space is much wider than the general economy class seat, at the same time the passenger can enjoy the equivalent of business class service.

2. History

History of British airways can be back to 1924. In January 1972, British Airways Board since it was established by the British government, through the civil aviation act of 1971, to manage the British overseas airlines (BOAC) and Britain's European airlines (BEA). British airways are one of the world's largest international air passenger airlines, and member of the seven largest cargo airline.British airways are also one of the founding members of "one world alliance".

Randolph Fields and Alan Hellary set up British Atlantic Airways. In June 1984, a Boeing 747-200 was put into service for Virgin Atlantic. On June 22, 1984. Virgin Atlantic completed the maiden voyage from London to New York. In order to raise the public awareness of the "virgin", Richard Branson has twice driving a ship which named "virgin Atlantic challenger" motor boats to sailed across the Atlantic, after his travelling, the  balloon which called the "virgin Atlantic flight" also across the Atlantic for the first time. Then the "Virgin Atlantic" is famous all over the world.

3. Service

As for the service, the choice of a virgin for welcome on board is a glass of champagne or orange juice without bubble. Drink of British airways always with bubble on it. But this is the only region that with Virgin Atlantic wins British airways. Politely said the food of Virgin Atlantic is very disappointing. Fresh crisp salad is not exactly on the menu. For example, they provide the core course with e beef casserole, chicken, roast leek pasta. Square spice apple cake is not enough to make up for disappointment. The main meal of the British airways is the beef or chicken with seaweed sauce. The most important thing is the case that all delicious. Dessert is a fairly unpleasant orange juice and apple pie.

British airways recently have a bigger screen because of its premium economy service transformation. The headphones and control panel of British airways are also obvious equipment than their competitors. A wide selection of movies and TV is available to help people enjoy the travel. Although both airlines have a lot of the latest blockbuster, British Airways flight entertainment system has a wider range of movies, but the box set of British airways is more suitable than Virgin Atlantic.

The seats of British airways are more flexible and comfortable than Virgin Atlantic. When set in Virgin Atlantic, I was trapped in a chair. The seat is not tilted and needs the staff to help to put it forward. The important thing is the case that people always need to find the headset by themselves. It always makes me felt annoyed. On the other hands, the airport of British airways also has to make people feeling a little cleaner than Virgin Atlantic.

Even the goal of Virgin Atlantic is to provide the high quality service. It is obvious that despite the premium economy class, the service of general economy class really needs to be improved.

4. Management

Most of tickets of both companies come from the call center or the Internet, 99% of the ticket is an electronic ticket. It is the important reason for the cost savings. They are also cooperating with the travel company to sell the tickets sell. Britain has become the largest country to book travel operators to the Caribbean. The travel company has great effect on the off-season and play an important role in the tourism market.

Virgin Atlantic is Britain's second remote international airline. It is not operating the domestic routes and routes in Europe, they mainly to carry out the international remote point-to-point route.

Virgin Atlantic cost leading strategy to improve its market share, increasing the bargaining power of passengers. It helps them to be in a better position to compete with traditional airlines. And its differentiation strategy can help cultivate customer brand loyalty, reduce customer price sensitivity, enhance the ability of bargaining and weaken the competition.

Virgin pledged that even though the numbers of the fleet are increasing. They also try the best to do something for the sustainable development of environmental protection. They have introduced the smallest aircraft of environmental pollution.Virgin airlines of the concept of green, environmental protection and low carbon won the reputation of a good corporate citizen society, it is helpful to enhance the brand recognition of passengers

In order to keep differentiating competitive advantage, Virgin Atlantic must remain constant creativity to provide innovative services for passengers. Then passengers can keep the feel of fresh and identity of the brand and service of the company. They continue to enhance the efficiency of the operation of the aircraft. On the other hand, it is necessary in order to plan better organization routes, reasonable flight plan, and decrease the operating costs.

As for British airways, they always make analysis and assessment of the international business environment and establishing early warning mechanism before to start one new international air route, in order to reduce international environment mutation losses of the company. To join the alliance at the right time can help company rapidly expanding market share and operational scale. It is also helpful for British airways to do flexible market selection and capacity arrangement.

5.Crisis in public relations

British Airways flight BA038 is a regular flight of British airways flights from Beijing Capital International Airport to London Heathrow Airport. On January 17, 2008, due to an engine failure, the airplane at Heathrow comes into play entered on the lawn without deaths. According to the air crash investigation bureau (AAIB) preliminary survey,  the two engines of the plane failed at the same time about 150 meters above before landing, and the mechanic give no response acceleration command, the computer system is also not sounded the alarm.

This is the first serious accident for Boeing 777. It is the first time for Boeing 777 in gliding landing events. Although the age of the accident aircraft only 6 years, because of severe damage, British accident investigation committee report has described the aircraft damage as "beyond economic repair ability", the spokesman of British airways confirmed that aircraft have a scrap processing, the accident jets became the first reimbursement Boeing 777 passenger plane in the world. The jet was removed after completing the survey. Due to the perfect performance of captain and copilot, both of them received a hero's welcome in the following day the news conference, and award by British airways with high praise.

Recently, Virgin Atlantic is involved in an experience for consumers with complaints but the blow to solve caused the brand crisis. In the brand crisis, the reaction of the processing speed and quality of the response make people felt unsatisfied, the incident is fermented for more than half a month, but Virgin Atlantic still not have any results in investigation and details, at the same time the incident involving the racial discrimination and ethnic insult. The Chinese girl toke a virgin airlines flight back to Shanghai on March 1, but she was vilified by a foreign man with dirty word, when she asks help for the staff, she was threat to leave the plane. This thing makes most of Chinese felt uncomfortable, however, Virgin Atlantic could not give a solution for this incident.

During those accidents, the ability of British airways for their crisis public relations can be observed. They do the nice job and can help to contain the good reputation of the company. Compare with Virgin Atlantic, seem that the crisis public relations ability of Virgin Atlantic is still needed improvement.

6.Conclusion

Virgin Atlantic is a strong competitor for British airways, the good and innovative service, developed technology and the lower price all help Virgin Atlantic to build the brand and contain the good online reputation. Brand of British airways helps the company set up a good enterprise image. At the same time have great effect on advertising. According to the result of the comparison, British airways have more advantages than Virgin Atlantic.

Reference

Bamber, G.J.; Gittell, J.H.; Kochan, T.von Nordenflytch, A. (2009). "chapter 5". Up in the Air: How Airlines Can Improve Performance by Engaging their Employees. Ithaca: Cornell University Press.

Branson, Richard. Losing my Virginity - The Autobiography. London: Virgin Books Ltd, 2006 [2nd reprint]

Bown, Jessica (30 April 2006). "Now you can fly further with air loyalty plans". The Times (London).

Ciara Kenny (8 April 2013). "Aer Lingus to operate third UK route for Virgin". Irish Times (Dublin).

Davies, Rob (6 November 2015). "British Airways: Alex Cruz to replace Keith Williams as chairman". The Guardian

Gregory, Martyn. Dirty Tricks: British Airways' Secret War Against Virgin Atlantic. New York: Virgin, 2000

Jemima Bokaie (9 January 2008). "BA brands new airline 'Open Skies'".Brand Republic.

Louise Armitstead (20 February 2011). "Air France and Delta to target Virgin Atlantic". The Daily Telegraph (London).

Milmo, Dan (8 January 2013). "Virgin Atlantic hires American Airlines executive as new CEO". The Guardian (Londone

Quinn, James (7 October 2014). "British airline calls time on short-haul service after just 18 months in operation". Daily Telegraph (London).

Wilson, Elliot (14 July 2010). "British Airways' three-way alliance cleared for takeoff". Daily Mail (London).

Young, Sarah (24 April 2014). "Virgin Atlantic plots course for return to profit this year". Reuters.

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