Green_Clean_Mna

ABSTRACT Green Clean is a MNE selling environmentally friendly cleaning products. Our mission is to help the world by providing sustainable, environmentally friendly cleaning products. We consider this mission to be a noble one that carries vast responsibility. Our values of integrity and excellence define how we conduct our business, how we interact with each other and how we treat our communities and our planet. The mission of Green Clean is to development and distribute environmentally friendly cleaning products while making a meaningful contribution to the environment. Green Clean will always remember – “We only have One”.   Executive Summary Green Clean is a MNE selling environmentally friendly cleaning products. Our mission is to help the world by providing sustainable, environmentally friendly cleaning products. We consider this mission to be a noble one that carries vast responsibility. Our values of integrity and excellence define how we conduct our business, how we interact with each other and how we treat our communities and our planet. The mission of Green Clean is to development and distribute environmentally friendly cleaning products while making a meaningful contribution to the environment. Green Clean will always remember – “We only have One”. We will create a profitable company that sells environmentally friendly cleaning products; Distribute only quality, environmentally friendly products; and Build the company on a solid basis of integrity. The Products Green Clean is a complete line of non-toxic, environmentally friendly cleaning supplies for every household need. Green Clean sells a wide range of environmentally friendly cleaning products including Green Soap, Green cleaner, Green Glass, Green Laundry, and Green Whites. Green Clean is able to offer high quality, environmentally sound, competitively priced products. All products are designed to be effective at cleaning, yet easy and non-toxic on the environment. Green Clean has contracted with a large national producer of environmentally friendly products to manufacture these products with the Green Clean label. As the company grows we will consider adding new items to the product list as demanded by the market. • Green Soap: Liquid concentrate soap created with orange oil and a sodium citrate base, Green Soap is ideal for washing walls, floors, cabinets, and all other washable surfaces including dishes. • Green Cleaner: This Multipurpose cleaner is formed from an orange oil and citric acid base. Used in a spray form is ideal for removing dirt and grime quickly and easily, and any odd job to clean and deodorizing the entire house. It is also highly effective at removing soap scum build up. • Green Glass: A simple solution of orange essence and citric acid producing streak free results on any glass or glasslike surface. • Green Laundry: This biodegradable vegetable-based detergent is concentrated and combined with a color safe stain fighting formula perfect no matter how dirty the clothes are. • Green Whites: A calcium carbonate and baking soda base will get even the toughest surfaces and clothing whiter than any regular bleach, with a pleasant scent and less inpact to the environment than a chemical cleanser. The Market Green Clean currently has two customer segments. The first segment is individual consumers who are purchasing the products direct for personal (household) use. These customers are environmentally conscious that are looking for non-toxic cleaners for their home. Demographics for this group are people between the ages of 28 – 45, who are interested in making an individual contribution to the betterment of our environment. The median household income of this segment is $40,000 per year. Most will consider how their actions impact the environment, and will also participate in other green activities such as utilization of public transportation and active participation in recycle programs. Moving Forward Small company in Mexico that produces air fresheners that is currently in economic trouble. They are currently seeking FDI and are open to the idea of a partnership to save their operations. The air fresheners currently produced are not done in a environmentally sound fashion, and the end product is not made of all natural materials. This investment would include FDI to the company, research and development to produce an environmentally sound product, as well as potential plant/production facility renovations as needed to deliver the end product. The small production facility would be able escape the reality of layoffs, keeping their doors open, as a benefit to their employees and country The environmentally friendly cleaning supply industry is beginning to develop momentum as individuals and corporations are all looking to do their part in becoming a greener society. The expansion of our product line will provide a well rounded portfolio, allowing us to touch on every aspect of cleaning supplies, from surface to surroundings. There will also be an expansion of customer base and reduction in foreign trade. These changes will be a testament to the strength of a free market view. Although there is known risk and benefit to this endeavor, it is clearly not one to be taken lightly. The future of not only Green Cleans’ corporate growth, the company subject to our investment, as well as the prosperity of each of our employees, and ultimately our customers, and our planet – “We only have One”. REFERENCES How to write a business plan; http://www.microsoft.com/business/en-us/resources/startups/business-plans-entities/how-to-write-a-business-plan.aspx'fbid=n95NTcwvBCw#Howtowriteabusinessplan Product Mix; http://www.enotes.com/business-finance-encyclopedia/product-mix Costs Benefits; http://r0.unctad.org/p166/modules2001/mod2/Milberg.pdf