Environmental_Scan_Paper

Environmental Scan Paper Collin Donald MGT/498 July 11, 2011 John Kanz Environmental Scan Paper The information developed in this paper will help give insight into environmental scanning, the advantages. The company's chosen for review will study the effects of internal and external environments. The use of this information to create competitive advantages, create value, and measurement guidelines each company uses to verify its strategic effectiveness. The effectiveness of the measurement guidelines also play a part. The examination of the various steps and analysis in environmental scanning receive review in detail along with the companies that use them. Environmental scanning is a process of analyzing, monitoring, and evaluating the information from the internal and external environments to certain people in the corporation. This tool avert strategic disasters and enhance the company's long-term health (Wheelen & Hunger, 2010). The first company is the New York Times Company. The company's commitment is protection of the environment in all the communities it operates in and to minimize and reduce waste and emissions (The New York Times Company). Study the company's annual meeting of stockholders held on April 27, 2010 with Arthur Sulzberger, Jr. Chairperson, The New York Times Company Publisher, The New York Times, had this to say about the future of the company and the innovative plans for the future. The company is branching out into other ventures and using the web and other venues to communicate to the readers of the New York Times the company has the Times Reader 2.0 a enhanced version of the digital newspaper. The TNYT has the GlobeReader updates with new features and functionality (Sulzberger, 2010). The Amazon Kindle supports articles for the readers and has placed the Times far above its competitors. The company's strategy is horizontal growth, market mixing, and innovation. This is the path that the Times is using to take its products and services to another level. The company sold off some non-productive divisions to diversify assets to stabilize the company's debt. The Times also uses Facebook and Twitter to help maintain customers and rank in the area of news communication (Sulzberger, 2010) The second company in review of competitive advantage is the Dell Company this is the alpha of the PC's (Personal Computer).The reason for the long run of success pertains to services the company offers. The Dell company owes its success to these strategies virtual integration, valuable customer service, and tailoring manufacturing to customers need. The strategies fall under vertical growth and market mixing and outsourcing to cut the cost on customer service. One of the main assets Dell surpassed the other PC rivals is its superior customer service. No one else in the market who can surpass Dell in this area. Therefore, this has sustained Dell against its competitors. The question is asked how does each company create value and sustain competitive advantage through business strategy. The New York Times Company created value by expanding its e-commerce and online business and achieving number one status over all the other papers. The times is also moving into other ventures to help sustain the profit margin for the shareholders. The Dell Company is maintaining it value by outsourcing to suppliers and making their customer service still the best among all of the other PC sellers. The competitor Apple has a good product and can go toe-to-toe with Dell and even possibly make more profit on its PC's because Apple has its own operating system and does not have to pay extra for it but their customer service in not adequate for the customers. The New York Times has a good attitude toward sustainability. The Times uses [recycled newsprint and requires suppliers that use virgin fiber to use a silviculture technique and best practices including regeneration surveys, site preparation, the planting of traditional saplings and aerial and terrestrial seeding] (The New York Times Company). Just to name a few of the initiatives. The Dell Company ranked number one in the Technology- Based Research because of the initiatives set in place by the company to include recycling of PC's, the reduction of emission, Dell takes a more holistic approach to green or sustainability. The initiatives introduced and put in place by Dell are analyzed and recorded on metrics and with pivot tables The New York Times also has surveys and metric to show the success of the initiative and the fact. The Times also sends out surveys to online customers. This initiative brings more business. The measurement and guidelines for both companies, are the same basically when both companies have metric to follow and present to management and the stockholder to show grow and any other information concerning sustainability. The effectiveness of the processes and guidelines are only as effective as the people who use them and must show how much the company is doing and how well it is operating. The results of all the measures set forth by the New York Times and Dell company shoe and amazing transformation of companies doing their best to change and continue the discovery of sustainable initiatives to completion. People do not always see the big picture in the nation needs to be concerning green and environmental issues. Saving the planet as much as possible preserves it for future generation to enjoy it. The only way this can be achieved is to bring everyone's awareness of the environment and how is it fading. The company's inviting people to read and see what each is doing to make it better for the rest of the world that has to happen for changes to be made. In conclusion, the protection of the environment is vital to the health and welfare of future generations. Steps and measures taken today ensure timely and preventable action guarantee positive results. Corporate involvement in this joint effort of sustainability contribute to changing the world in a positive way. References Social Responsibility. (n.d.). Retrieved July 11, 2011, from The New York Times Compay: http://www.nytco.com Sulzberger, A. J. (2010, April 27). Investors. Retrieved July 11, 2011, from The New York Times Company: http://www.nytco.com The New York Times Company. (n.d.). Retrieved July 10, 2011, from The New York Times Company: http://www.nytco.com (2010). Concepts in Strategic Management and Business Policy: Achieving Sustainability. In T. L. Wheelen, & J. D. Hunger, Concepts in Strategic Management and Business Policy: Achieving Sustainability (pp. 98-113). Prentice Hall. .