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Social media marketing strategy: Fast food

2021-04-01 来源: 51Due教员组 类别: Essay范文

下面为大家整理一篇关于Social media marketing strategy: Fast food的代写范文,供大家参考学习。本文主要以快餐行业为研究对象,分析当今社交媒体如何成为最具影响力的广告渠道。随着社交媒体网站的在线流量每天都在增加,数百万新用户注册,所有组织都只能通过社交媒体轻松接触到更多的人和客户。这个平台不同于其他的广告媒体,比如广告牌,电视等等。它是双向的沟通渠道,不是平台。因此,除了促销活动外,它还可以作为投诉和投诉管理的联络点。

 

Introduce

 

In the last decade, social media has become one of the most influential channels for advertising. This is mainly due to the widespread use of the Internet and social media tools in all locations.

 

The principles that define any marketing communications strategy are as follows

 

Get people's attention. The marketing communications strategy should be such that it is highly visible and immediately engages the audience's attention.

 

The communication strategy should be relevant to the target market and stimulate interest to meet customer needs.

 

It should convince customers to the extent that people want to try a new product or service.

 

The communication strategy should be simple and quick, giving the customer the confidence to act on the information and purchase the product or service.

 

With online traffic to social media sites increasing every day and millions of new users signing up, all organizations can only safely reach more people and customers through social media communication. This platform will be different from other advertising media, such as billboards, TV, etc., in that it will be a two-way communication channel, rather than one. It could therefore serve as a focal point for complaints and complaint management, in addition to advocacy activities.

 

At the same time, the use of social media tools for marketing communication will make it more dynamic and real-time, allowing instant sharing of pictures and videos of current events.

 

These are some of the benefits that all companies hope to gain by using these tools. Two organizations, McDonald's and Burger King, have started using social media communications strategies.

 

McDonald's

 

McDonald's was founded in 1940 as a barbecue restaurant in California. But then it became hamburgers and fast-food restaurants. It was the first fast food chain to use the principle of a production line in its stores. McDonald's has grown in popularity over the decades and now serves an estimated 68 million customers a day. It operates in 120 countries and has nearly 40,000 stores worldwide.

 

McDonald's has revenue of about $25 billion.

 

McDonald's has a multinational strategy that caters to different regional populations and cultures based on different culinary needs. It has different menus in different places and uses different ingredients that are appropriate for a particular region.

 

Burger king

 

Founded in 1953, Burger King is a fast food and hamburger chain in Florida. The organization has changed hands several times. Currently, 3G Capital holds a majority stake in Burger King.

 

Burger King basically served only the United States and Canada until the last decade, when it expanded into more international countries for better opportunities.

 

Burger King has $4.1 billion in revenue.

 

Burger King's offerings are relatively small and inflexible. However, after 3G recapitalised its image, Burger King made more adjustments to its products to cater to a wider range of target markets.

 

In the 1970s Burger King was at the height of its advertising boom, but within a decade it had lost attention.

 

Currently, Burger King has about 15,000 locations worldwide. Almost 47.5 percent were in the United States.

 

Comparison of two organizations.

 

McDonald's and BK have different approaches in reaching target markets, which is also reflected in the communication strategies of social media platforms. Let's check it out in detail.

 

Taking into account the culture and eating habits of different regions, McDonald's has different menus in different locations. All of these locations are equally important. So McDonald's is basically following a global strategy. Burger King, on the other hand, is focusing more on the US sales channel and trying to target a local audience rather than the international market. As a result, McDonald's social media pages will have more information about restaurants opening in different locations, and more pictures if different people in different locations are eating their food. Burger King, on the other hand, is more focused on promoting new products. This page will contain more information about the new product's features and pricing.

 

McDonald's marketing communication strategy is global in nature, so it pays more attention to soft factors, such as different people in different places enjoying their food and different activities in which customers participate. So there will be more content to get the customer involved. Burger King, on the other hand, focuses more on the hard elements, describing new flavors, ingredients used, and reasonable prices.

 

The Burger King website also functions as a customer complaints portal where people can state their grievances and a customer support team can help them. However, because MACD pages have almost no product features, there are fewer customer complaints in these pages.

 

conclusion

 

Social media communication strategy obviously depends on the target market and marketing factors.

 

A local strategy that focuses more on the product it serves will have a direct promotional strategy to showcase the product's features. The global strategy will focus more on soft factors, including more customer engagement, opinion surveys, etc.


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