代写范文

留学资讯

写作技巧

论文代写专题

服务承诺

资金托管
原创保证
实力保障
24小时客服
使命必达

51Due提供Essay,Paper,Report,Assignment等学科作业的代写与辅导,同时涵盖Personal Statement,转学申请等留学文书代写。

51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标

私人订制你的未来职场 世界名企,高端行业岗位等 在新的起点上实现更高水平的发展

积累工作经验
多元化文化交流
专业实操技能
建立人际资源圈

Ikea Pestle And Strategic Options Analysis

2021-01-30 来源: 51Due教员组 类别: Essay范文

本文的目的是对他进行了SWOT和宜家的PESTEL分析和总结评估宜家的战略和战略选择。

宜家,在1943创立,是世界上最大的家具零售商。在负担得起的价格条件下它提供了一个广泛的设计良好,功能齐全的家居产品。这使尽可能多的人能够负担得起。宜家一直专注于它的存在,并为客户提供低价格的好产品。因此,它具有开发的方法,并都具有成本效益和创新。

 

INTRODUCTION 简介

The aim of this paper is to conduct a SWOT and a PESTEL analysis of IKEA and summarise an assessments of IKEA's strategy and strategic options.

 

IKEA, which was started in 1943, is the world largest furniture retailer. It offers a wide range of well-designed, functional home furnishing products at affordable prices. This enables as many people as possible to afford them. IKEA's focus throughout its existence has been to make and provide good products at low prices to customers. Thus, it has with time developed methods that are both cost-effective and innovative.

 

SWOT ANALYSIS SWOT分析

According to Kourdi (2009), an analysis of the company's strengths, weaknesses, opportunities and threats is a good tool for gathering information on the strategic position of the business. He explains that strengths and weaknesses are found within the internal environment of the organisation while opportunities and threats are usually found from the external environment within which the business operates.

 

Strengths

IKEA provides other amenities in their stores these include playrooms for children, ample parking space and restaurants and Swedish cafés. This attracts customers who care about parking and who have children. The children can be left playing at the play zone while the parents do the shopping.

IKEA designs its own furniture. This makes the business become innovative in designs and also assures customers of the same range of furniture and quality all over the world.

Long-lasting relationships with selected key suppliers are a major strength of IKEA's purchasing and product development strategy. This is because IKEA is directly involved only in conceiving, distributing, and selling its products

Designing products so that they can be packed flat and assembled by our customers greatly reduces IKEA's cost. This means IKEA can ship more items in one truck, less storage space is required, labour costs are educed and transport damages are avoided. For the customer, this means lower priced products and easy transportation home.

 

Weaknesses

Scandinavian design and style is not everyone's preference. IKEA needs to diversify on its product design to appeal to other conservative markets in the world. For example, customising some products and amenities like restaurants to oriental markets in a place like China or Hong Kong , Arabic ones for the middle-east or even African products for the African market (when it ventures to Africa) will appeal more to another market segment of traditionalists or very patriotic citizens of these regions

Since IKEA does not own any transport facilities, its supply and distribution network is physically connected through external actors and thousands of logistic partners. Coordinating and connecting this complex network it had adopted needs a lot of concentration and very advances monitoring system, in addition, IKEA does not unilaterally control and most of the logistic relationships

 

Opportunities

There is the potential to expand to other areas where IKEA has no stores due to its international fame, strong globally recognised brand and growing demand for its products. These untapped markets include South America and Africa.

IKEA recycles materials in its aim to grow organically. IKEA's website states that "There is a true business potential for IKEA in providing solutions that enable customers to live a more sustainable life at home. IKEA is developing effective solutions for customers in order to support them recycling or reusing used products, aiming at no products ending up at landfill and the recycled materials used in producing new IKEA products." [1]

 

Threats

IKEA delegates much responsibility to its competent partners. These are normally either those who have long been in charge of manufacturing a certain product, or those who have specific technical competences. This provides a difficulty in controlling and maintaining standards. Due to this, IKEA's competences and organizational structure need to keep on being re-visited and modified to fit specific partners and interaction processes and networks

Like any other business, Competition from low end general discount retailers such as Wal-Mart, office supply stores such as Office Depot, and discount warehouses such as Costco. Wal-Mart is the world's number one retailer. These general merchandise retailers tend to aggressively promote their furniture products on the basis of price as well.

 

Another threat is the high-end specialty retailers who normally offer luxurious store environments designed to appeal to people looking for feelings of affluence, high class, ostentation prosperity, and comfort. These retailers also offer various payment options and easy credit to make it easier for shoppers to commit to a more items or costly products.

 

PESTLE ANALYSIS PESTLE分析

PESTLE is a tool that is used to analyse the macro-environment in which an organisation exists. It is an acronym that stands for Political, Economic, Social, Technological, Legal and Environmental factors. PESTLE analysis generates information that helps senior managers when strategising and when formulating strategic plans and policies

 

Morrison (2008) argues that PESTLE analysis can also be used as a framework for looking outside the organisation to hypothesise what may or may not happen. It is a useful framework to use to ensure that some of the basic factors are not overlooked or ignored. Used in a similar way to that of business planning [2]

 

Political environment

This includes issues to do with government policies on taxation, tariffs and trade restrictions. It also encompasses employment laws and the activities and involvement of trade unions. Political stability of the environment is also important. IKEA's political environment is favourable. In Europe and America, the political systems have developed over long time providing a very stable environment. IKEA does not operate in Africa where most nations are not politically stable

 

Economic Factors

IKEA like most businesses in Europe and America is currently operating in global economic recession. In most countries, there has been slow economic growth for the last two years. Other economic factors are typical to each country and have to with inflation rates, interest rates, wage rates and minimum wage legislations.

 

Sociological factors

Markets where IKEA operates are faced with changing social trends. For example there are now fewer first time buyers in the housing market which is mainly due to hard economic times. Thus there may be a deceleration in the market's growth rate.

 

According to echeat.com, many people associate Sweden with a fresh healthy way of life. [3] This Swedish lifestyle is reflected in the IKEA product range. The freshness of the open air is reflected in the colours and materials used and the sense of space they create by using blond-coloured woods, untreated surfaces and natural textiles.

 

IKEA has also developed a very comprehensive corporate social responsibility program. IKEA's social responsibility policy gives a provision for humanitarian donations and support to various charities such as the World Wildlife Fund, UNICEF and Save the Children fund.

 

Technology

IKEA has embraced technology as a business tool. It has an up to date website from which customers can view online catalogues, check for stock availability before going to the store, order online and even correspond with the customer service team. As technology evolves, IKEA will perpetually keep on updating and upgrading its technology to keep pace with its global networks ranging from network relationships with supplier to those with distributors.

 

Legal

IKEA is a global business. This means that it is affected by many laws and legislations in all the different countries. This poses a threat where IKEA may be unable to control standards and/or quality in some jurisdictions where IKEA products are where there are no regulations to control working conditions.

 

Environment

Since it was founded IKEA has been sensitive to the environment which leads it in making better use of both raw materials and energy. This keeps costs down and helps the company to reach its green targets and have an overall positive impact on the environment

 

SUMMARY ON IKEA'S STRATEGY AND STRATEGIC OPTIONS 宜家战略与战略选择综述

IKEA can create more opportunities and tackle threats by strategic planning whist taking advantage of its strengths and working on its weaknesses. In the case study "IKEA Invades America", IKEA's strategy is to have market dominance and market leadership as far as house furnishings are concerned. It can do so by assess its external and competitive environment

51due留学教育原创版权郑重声明:原创优秀代写范文源自编辑创作,未经官方许可,网站谢绝转载。对于侵权行为,未经同意的情况下,51Due有权追究法律责任。主要业务有essay代写assignment代写paper代写作业代写服务。

51due为留学生提供最好的作业代写服务,亲们可以进入主页了解和获取更多代写范文提供作业代写服务,详情可以咨询我们的客服QQ:800020041。

 

 

上一篇:Literature Analysis Report for 下一篇:联合利华pest分析,swot分析,Cost benefit