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Tesla Annual Report Review

2020-10-19 来源: 51Due教员组 类别: Essay范文

      下面为大家整理一篇优秀的essay代写范文 --Tesla Annual Report Review,文章讲述特斯拉汽车公司成立于2003年,总部位于美国加州硅谷,主要从事纯电动汽车的设计、制造和销售,同时也提供电动汽车动力系统的研发和制造服务。2008年2月,特斯拉正式推出第一代跑车电动跑车,目前正在积极研发第二代产品S型电动汽车,并准备在平台上推出X型等车型的电动汽车。特斯拉在美国、欧洲和日本建立了产品销售网络,提供电动汽车的在线订购和购买。

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Tesla motors was founded in 2003, which headquartered in Silicon Valley, California, mainly engaged in the design, manufacturing and sales of pure electric vehicles, and also to provide electric vehicle power system research and development and manufacturing services. In February 2008, Tesla officially launched the first generation of Roadster electric sports car, is now actively developing the second generation of products S Model electric car, and to prepare for the X Model on the platform and other models of electric vehicles. Tesla establish product sales network in the United States, Europe and Japan that provide online ordering and purchase of electric vehicles.

Tesla's business strategy will focus on building their direct sales and service network to build a unique business model. Hit the find a convenient place charging problem, Tesla booster station is also one of the world architecture. Their business model, and focuses on the environmental design of smooth, high profit margins and direct sales than apple's business model, and their vehicles, electric vehicle engineering professional knowledge, as well as the management structure, the difference between them is more from other car manufacturers. In electric vehicle technology, marketing and management strategy research of insufficient enables to lead Tesla to use their unique market strategy, and expand the available opportunities.

Tesla expected that the third generation of the electric car is known as third generation in 2018, this is expected to get lower price point and achieve higher profit. In addition, with the entire electric car, Tesla has advanced technology in design, development, production and sales that compared with other car enterprises, such as Toyota and Daimler. Electric powertrain should consist of power electronics, motor battery, control software and gearbox which are also strong ability for Tesla.

As part of its business development, tesla booster station is established in the United States and European areas, in order to promote the infrastructure of electric car, make the driver with the minimum stopping distance .Like a on the basis of oil filling station, supercharger all tesla driver car battery rather than a typical gas station, is free Tesla continue adding booster station the United States, Europe, Asia, expect more drivers can use the network once start X model.

Another kind of distinction in tesla's business methods, through the company has sales and service network, their electric car sales and services are independent of each other. On the contrary, the typical car sales will be through distributors, much like a franchise business model. In Tesla, customers can drive of tesla motors and Tesla adopts the sales staff is well trained and experienced sales and service personnel.

Tesla is currently building Gigafactory which is the large scale factory to promote them to increase production, control the cost for lithium ion batteries (Sparks, 2014). Tesla and Panasonic agreed in the July 31, 2014, Tesla will prepare and offer and management elements, such as land, buildings and utilities and Panasonic will manufacture and supply of cylindrical lithium-ion battery, and invest in related equipment, machinery, and based on mutual recognition and other manufacturing tools (TeslaMotors, 2014).

 

After analyze Tesla annual report, there are some risk factor that the company should concern. The company financial performance is not as described above, until in the stock price increase despite the performance is good in recent time.

Tesla's recent performance shows imbalance (Investor's Business Daily, 2014). Tesla first profit not realized until the first quarter of 2013, which is 10 years in the business began. Early 2014, the company lost $ 50 million (Hulla, 2014). According to Mueller pointed out (2014), the operating margin was 4.8 Tesla, net operating margin - 6.8. Debt / equity is 1.9, almost twice higher the industry average. While revenue in the second quarter in 2014 was 89.9% in 2013’s revenue, and increased 42.8% over last year. However, the net loss was $ 110.8 million Tesla, higher than the 2013 net loss of $ 18.9 million. One at the beginning of August, sales jumped 55% to $858 million in 2014 million; Some Analysts had expected that imbalance of financial performance is a weakness of the company.

Tesla only can produce one type of car currently and it only produces the small number of targets in the comparison of other car makers. In addition, the car is expensive, because it started in about $78000. Cost is not only reason that related to the quality of the vehicle, but also will involves the small number of compact qualities, and may be a higher number can realize the lack of economies of scale. Price has significantly limit the number of consumers because it will lead them to concern, also make the tesla sales person to from other luxury car maker who is planning to introduce electric or hybrid vehicles, including Mercedes-Benzes, Cadillac and BMW major competition, the lack of variety and production of the number of cars is less, created a weakness of the company.

Auto industry competition is fierce, some of the larger, more stable car manufacturers products tend to be less expensive, so the burden of more consumers. The risk of operating the tesla is pushed to the auto industry's scale is larger, more companies, including those who produce luxury Car Company. Many companies already have electric or blending plans to gain high market share such as Toyota and Ford. Tesla motors did not even appear in the list of the world's top 30 largest car sales company (the Focus to Move, 2014).

The auditor report has found that tesla's cash equivalents only put the investment in money market with high credit quality of financial institutions for U.S. Meanwhile, Tesla's investment policy for the credit quality, investment concentration, type and maturity to provide guidance and restriction, they think that they think at the same time reduces the risk of capital loss, will also provide liquidity. As of December 31, 2013, 2012, the main accounts receivable from the regulation of credit sales, and the development of OEM and the sale of power transmission components and systems. Accounts receivable also received money from commercial financial institutions, in order to offer our customers and approved financing arrangements between financial institutions. Another problem is that, although it is possible that multiple vendors, in tesla's vehicles use of components from a single source to purchase. If the single source supplier fail to meet the requirements of competitive price, the company may be limited by the production delays, potential revenue loss, or pay a higher cost of sales, any one may adversely affect the business performance (Woodyard, Snavely & Bomey, 2013).

Based on review of the annual report, it does not have enough information to determine if this company’s stock is currently investment worthy because annual report cannot predict the future. Annual report can only reflect to the previous time period that tells the stockholders what happened in the past and the trend of the company. The good past performance only represents the past ability for company and its ability to continue to maintain a relatively high growth rate in the future. On the contrary, some low level performance company, the stock lower is in the lower position, do not point out the company in the restructuring and the performance may have major turnaround. As a result, all the information may not appear in the annual report. In addition, the investors also need some additional information to analyze the company performance. For instance, the investor will collect some industry news and their competitor analysis to predict the industry future trend.

Conclusion

Tesla Motors Company is a company to let people feel innovative, unique and exciting, not only change the way of the car and discarded after a useful way of life. They are dedicated to create almost completely recycled electric cars, no emissions, and other manufacturers of patent are open unprecedented commitment. And Tesla maintained its commitment to innovation, to capture the imagination of its investors and vision, it is clear that stock prices over the past period of explosive growth. However, there is no real marketing, its investors excited, the way through the stock sales of the company covers the current financial weaknesses. Clearly, people are investing in the company's products, as well as vision and business development plans. However, the financial problems in Tesla still exist, whether the company can achieve the vision and plan.

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