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New iPhones

2020-07-29 来源: 51Due教员组 类别: Essay范文

网课代修,网课代写,作业代写,北美代写,代写

下面为大家整理一篇优秀的essay代写范文 -- New iPhones,文章讲述美国大型电信公司已经在削减苹果最新款iPhone的交易,因为无合约计划和弥补提前终止成本的提议增加了订户将业务转移到其他地方的风险。Verizon saVZ -1.27%id周二将为客户提供免费的16 GB iPhone 6,前提是他们以合格的,能正常工作的旧iPhone型号进行交易并签订了为期两年的合同。 Sprint的saS -0.17%id可让客户每条线最多交易三部手机,每部设备最多给消费者$ 300,并与竞争对手的交易价格相称。 

New iPhones
Big U.S. telecom companies are already cutting deals on Apple’s newest iPhones, as the spread of no-contract plans and offers to cover early termination costs raise the risk that subscribers will take their business elsewhere.
Verizon saVZ-1.27%id Tuesday it would give customers a free 16 gigabyte iPhone 6 if they traded in an eligible working, older iPhone model and signed a two year contract. Sprint saS-0.17%id it would let customers trade in up to three phones per line, give consumers up to $300 per device and match any rival’s trade in offer. T-Mobile saTMUS-1.66%id it would beat any rival’s trade-in offer and throw in an extra $50, and it has an announcement planned for Wednesday.
Carriers have rarely discounted Apple 'sAAPL-0.38% phones until late in their cycle. The unusual moves this time reflect the intense competition in the wireless industry, which has the four national carriers jockeying to add customers in a saturated U.S. market.  The hope — and fear — is that people shopping for an iPhone may also reassess their choice of wireless carrier.
It wasn’t so long ago that the biggest carriers were making it harder for subscribers to upgrade their phones by pushing out upgrade eligibility and adding fees. More upgrades meant more margin-sapping subsidies.
Now the industry has largely shifted to installment plans for phones, which lower subscribers’ monthly service fees but require them to pay full price for their device. The margin hit is gone, and the launch of a new hit phone has become an important moment to steal or lose customers.
T-Mobile and Sprint spent years shedding millions of customers to much larger rivalsAT&T T-1.00% and Verizon. T-Mobile turned that around last year, and Sprint is now hoping to do the same.
The first major redesign of the iPhone in two years is expected to get consumers’ attention at a time when many are either overdue for an upgrade or are on service plans that allow them to easily upgrade to a new device. T-Mobile only began selling the device in April of 2013.
“There is a lot of demand around the idea that they may see different screen sizes and changes to form factor,” said Jason Ellis, president of Spring Mobile, a unit of GameStop Corp. that has more than 300 AT&T stores.
Removing subsidies has changed their tune. As of the end of June, about 44% of AT&T’s U.S. postpaid smartphone users were on no-subsidy service plans, and the carrier expects that figure to be two-thirds at the end of the year.
“It makes us somewhat agnostic about the customer’s choice,” said Ralph de la Vega, CEO of AT&T Mobile and Business Solutions.
Unlike rivals, Verizon has been less aggressive in moving customers toward non-contract plans, and their latest promotion encourages customers to sign two year contracts. It’s also one of its most aggressive. The carrier hasn’t previously offered new iPhones for free around the time of their launch, a spokeswoman said.
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