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北美作业代写:Advertising creativity and performance

2018-08-30 来源: 51due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- Advertising creativity and performance,供大家参考学习,这篇论文讨论了广告创意与表现。广告,无时无刻围绕着我们的生活,其创意手法与表现方式都是为了吸引和取悦消费者而产生,随着时代的发展和消费者的心里需求而进步。现如今,动画元素越来越多的运用到广告中去,逐渐构成了一种全新的广告营销模式。

Advertising,广告创意与表现,essay代写,作业代写,代写

Advertising always revolves around our life. Its creative methods and expression methods are all generated for attracting and pleasing consumers. With the development of The Times and the psychological needs of consumers, advertisements have made progress. Nowadays, animation elements are more and more used in advertising, and gradually constitute a new advertising marketing model. Today, I'm going to illustrate the importance of creativity and performance with a few examples of highly innovative Japanese advertising.

Today, our lives are filled with advertisements, and we are served, brainwashed, and paid for. Wake up in the morning, turn on the TV, and the day will come when the advertisement accompanies you. Walk out the door to the subway entrance, the department store's LED big screen will tell you the seasonal fashion jewelry; The poster that changes regularly in the subway will tell you where the art gallery has good works recently, and where the English remedial class is suitable for you. At lunch time, you pick out what you want with a takeaway. Go home at night and check the newspaper for information about a suitable rental or a suitable part-time job. Even before going to bed, you may accidentally read the good things recommended by bloggers and wonder whether to buy them. So advertising is in our lives.

Since the beginning of the 21st century, with the continuous development of science and technology, people have greatly changed from value orientation, psychological state to aesthetic consciousness, and become more and more infatuated and dependent on high and new technology. As a new way of design and communication, animation is more and more widely used in film and television advertisements. The ability to quickly catch consumers' attention in limited time lies in exaggerated and beyond the limitation of expression, and in the creativity that gives visual symbols life. Through vision, perception and hearing, the audience can participate in it and satisfy the audio-visual blank and psychological desire of the audience. Animation advertising has gradually become a new form of entertainment in spare time, in which modern people express themselves, relax themselves, and cultivate themselves. Compared with traditional advertisements, animated advertisements have the advantages of vivid image, humorous exaggeration and unique style. The application of animation in film and television advertisements is more dynamic, with more vivid image colors and clearer rhythm.

Animation plays an important role in film and television advertising. Strong visual impact brings infinite possibility and imagination to the advertisement, and can deepen the audience's impression of the advertisement. Animation has the advantage of unlimited form, which can show any shape, plot, scene and concept that people can think of. Its strong performance ability can bring the unlimited possibility of advertisement to the maximum! The interest and appreciation of animation advertisements should not be underestimated. The addition of animation elements in film and television advertisements can bring the audience strong visual impact and attraction, and show product information in images. In addition, adding animation elements to film and TV advertisements can better and faster establish the brand image. With the development of science and technology and the increasing importance of animation in people's mind, many brands take the formation of cartoons as brand spokesmen. Then I want to fire last year Japan AKAGI dairy company launched animated ads as an example to clarify a point of view: the short advertising to super powerless gain as a selling point for sales increased dramatically, exactly how much weakness, inability to their said: if the AD can let sales growth is too strange.

When all the advertising how incredible for bragging about their products and work hard, this kind of reverse thinking advertising suddenly attracted people's attention, unprecedented advertising innovation not only make the sales increase, also let the little dance global phenomenon in advertising, Japan AKAGI dairy company in the home page even introduced a dance teaching, ugly all sorts of strange image of the characters in the animation design so far is the mascot of the main company, also the peripheral products.

Japanese community site twitter recently there is a shop spun on advertising posters in the network, the fire of posters in the story is this: a robust chicken with green Chinese onion started his chicken string trip, suffered mishaps along the way it did not give up, at last it successfully arrived in chicken shop, and my boss said loudly "ingredients". This is Japan's "than mainland chicken special と り し げ" chicken store posters, want to say is they use absolute fresh ingredients. Japanese netizen ゴ ン ザ レ ス 19 community sites in Japan share the four posters on twitter, more than 40000 people have forwarding, triggered a heated discussion, netizens have said "I cried..." ", "I'll never waste food again"; Some netizens also said that they don't want to eat chicken after seeing the posters. Although the way the poster is presented is a bit intolerable, if everyone can enjoy food with gratitude, do not waste it, and do not waste the "sacrifice" of these ingredients.

The first poster, a stout figure on a winding country road, with a large spring onion in it, muttered "then I'll be a skewer of scallion," and set off. Looking at the back of it, you can feel the invincible heroic.

Then he took the tram to the terminus, looked out the window, and knew what the journey meant.

After getting off the car, she was chased by a fierce dog! But thinking "I must not be eaten here", he fled the scene of crisis as quickly as he could in his life.

After a series of difficult and dangerous journey, chicken brave warrior finally arrives before the shop that burn inn, shout loudly to the owner inside the store "the food is arrived", its journey is in this picture end.

The Japanese are famous for their unlimited creativity. Even a poster for a chicken specialty store can make people's hearts ripple and make them think.

I think everyone knows about riqing instant noodles, which is the biggest convenience brand in Japan, and has numerous products, among which riqing cup noodles is the most popular. When it comes to riqing cup noodles, we can't help but admire their attentions on advertisements. All the advertisements of riqing cup noodles are soft advertisements that are not disgusting. The advertisement always conveys a core message: instant noodles with instant noodles in the same day is the easiest and easiest way to solve hunger. The aim of the AD is to combine riqing with the satisfaction of hunger, suggesting that people in modern societies like today can find food easily and quickly whenever they want. The idea of riqing's advertisement is that it is tasteless and boring to tell just how good the product is rather than from the perspective of consumers. In today's "face-oriented" society, everything wins out by image. In today's full of advertisements, only excellent and colorful advertisements can catch people's attention. However, if you insist on entering consumers' minds and produce some strange advertisements, it will be confusing. People cannot understand the purpose of advertisements in the first time. But the nissin cup noodles advertisement completes this double task very well, this is novel and strange and appropriate theme. Advertising is mainly based on soft sales, using whimsical techniques and cheerful cartoon characters to create a relaxed and funny atmosphere. This kind of friendly invite consumers, let them get close to the product, and at the same time, they are willing to feel how their product soft sales techniques won the attention of consumers.

Riqing cup noodle has produced several product advertisements, such as last warrior, Star Wars, gundam, etc., which combine with its own products at the end of the film, making consumers accept products with ease and pleasure in the atmosphere of belly laugh. The last samurai, a creative AD launched by Japan's riqing cup in 2014, is the best example: in order to deal with the new foreign executive, the company began to force its staff to speak English. Faced with the trend of globalization, Japanese office workers with weak English are fighting for survival like samurai when they go to work every day. The film turns this situation into a battlefield where the two armies face each other and the warriors fight. Although the Japanese people are self-deprecating towards the nation, in the eyes of Chinese audiences, it is not necessarily empathy, poor English pronunciation, spectacular battle scenes, and no more humble self-mockery... At the end of the film creative implantation of the riqing cup noodles, which just in the tragic and suddenly become funny.

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