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北美作业代写:The film and television advertising

2018-06-14 来源: 51due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- The film and television advertising,供大家参考学习,这篇论文讨论了影视广告。影视广告也就是电视、电影的广告,在广告当中占据重要地位,其主要被用在企业形象宣传和产品推广之中,在当前的社会范围内广泛传播。影视广告在广告传播形式中属于覆盖范围较为广泛的一种,制作过程具有实时传递远距离信息的特点。优质的影视广告可以起到让人过目不忘的效果,而创意是决定一个广告成功与否的关键。

film and television advertising,影视广告,essay代写,paper代写,北美作业代写

Film and television advertising, that is, television, film advertising, has an important role in advertising, its main be used in the corporate image promotion and product promotion, widely spread in the current social scope. Since the reform and opening up, the film and television industry has developed rapidly, and television has become a part of everyone's life. In the form of advertising communication, film and television advertisement has a wide coverage. Media industry continues to move forward, mobile film &tv, vehicle-mounted TV media, and other forms of media, the influence of television on people's ten points, has important influence on every aspect of our life, from this perspective, the largest coverage of film and television advertising. High-quality film and television advertising can have a memorable effect, and creativity is the key to the success of an advertisement.

Many domestic film and television advertisements take emotion as the content of publicity, and use the emotion conveyed by the plot to move the audience, which has already become a powerful means for businesses. In the case of sustained economic development, consumer spending habits have from perceptual into rational, pay more attention to inner emotional catharsis, deliver the goods to advertising itself function only as a reference. Such as before, love group, the use of an AD about a laid-off mother around the story of job suffer setbacks, after home found their children is to wash the clothes, and say "mom, can I help you with your work" such a touching slogan. Such advertisements have touched the hearts of thousands of people and played a good role in promoting the image of enterprises, which is worthy of many advertisements for reference.

Artistic conception is the implication and boundary of literary creation or natural scenery, which belongs to the category of aesthetics. The film and television advertisement USES the expression of artistic conception to express the main features of the target and make the theme of the advertisement more attractive. Such as wuliangye "love to spring tides occur rolling advertisement, using the castle peak green water convey elegant and poetic artistic conception, let the audience see the ads after the change of the feelings of wuliangye, also to some extent improve the grade of the wuliangye, advertising for the widely welcomed. This kind of advertisement which makes use of the traditional Chinese landscape painting artistic conception to add luster to the liquor conveys a very beautiful artistic conception.

Humorous advertisements often make people laugh and make people think deeply. There are many classic advertisements of this type at home and abroad, and people are quite happy after seeing them, and they are deeply impressed by the advertising words, so that they are interested in the products advertised. This kind of advertisement, in the form of humor, has weakened people's resistance and made consumers happy to accept this kind of advertisement. The propagandists have successfully realized the purpose of audience accepting the advertising information. The commonly used methods include language and images with different meanings to achieve the purpose of creating humor, so that viewers can experience the spirit of joy conveyed by advertisements. For example, "the company's maintenance personnel around the world are idle bored", very humorous and euphemistic expression of their own product performance good quality. The promotion of its own products also makes people more willing to accept Siemens products.

Product image spokesperson itself are very influential people, responsible for product promotion, and closely linked to the brand impression formation of product, to increase product value, speed up product sales has important practical significance. It mainly delivers various information of products to consumers through performances and other means, and USES its own influence to prove the value of products, so as to attract consumers to buy. The way to use the celebrity effect to promote the advertising is a very consistent way with the characteristics of publicity and a powerful means for enterprises to move consumers. The characteristics of the celebrity itself to the characteristics of the advertising needs to match each other, such as fan bingbing, l 'oreal series product, determine its products consumption object is positioned in the young beautiful women, and fan bingbing temperament is beautiful, is the representative figure of the current beautiful topic, let its endorsement cosmetic products to the value of the product and the good impression in the heart of people form a powerful role in promoting.

The way of intentionally setting suspense can make the advertisement have unexpected effect, arouse the curiosity of the audience, and generate the desire to know the ending. A suspense is arranged in the first part of the film. After watching the film, the audience will have expectations for the subsequent plots. Then, the plot of the advertisement gradually develops and the riddle is gradually revealed. The key to this type of advertising is the beginning of the arrangement of the suspense, the ingenious suspense design to inspire people desire for the subsequent plots, in the end, people will laugh or meditation. A hair care products advertising, for example, in the beginning of the curlers curls several sag, which appear on the scissors are in bending state, viewers will be curious about how this kind of situation, as the ads broadcast viewers just know originally hair really very strong after maintenance, suspense unravel after the audience to take a tumble, successfully attracted the audience's attention.

Film and television advertising itself has a unique cultural heritage, its creative language in the current situation of continuous development. When analyzing the characteristics of film and television advertisement, we can know that the coverage of film and television advertisement is ten parts wide. Its creative language plays an important auxiliary role in the transmission of information to viewers by film and television advertisements, and it is of great significance to its research.

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