代写范文

留学资讯

写作技巧

论文代写专题

服务承诺

资金托管
原创保证
实力保障
24小时客服
使命必达

51Due提供Essay,Paper,Report,Assignment等学科作业的代写与辅导,同时涵盖Personal Statement,转学申请等留学文书代写。

51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标

私人订制你的未来职场 世界名企,高端行业岗位等 在新的起点上实现更高水平的发展

积累工作经验
多元化文化交流
专业实操技能
建立人际资源圈

北美作业代写:Behavioral consumption theory

2018-05-02 来源: 51due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- Behavioral consumption theory,供大家参考学习,这篇论文讨论了行为消费理论。行为消费理论是行为经济学的重要组成部分,也是西方消费理论的最新研究成果,其主要内容包括行为生命周期消费理论、时间偏好递减理论和延迟消费理论三大理论。行为消费理论的兴起和发展并不是对新古典消费理论的全盘否定,它主要是通过关注新古典消费理论在基本假设上所具有的共性,识别其中的缺陷,并融入一系列的行为心理学因素,实现对新古典消费理论基本假设的修正和理论范式的调整。

Behavioral consumption theory,行为消费理论,essay代写,paper代写,北美作业代写

Behavioral economics introduces the research results of cognitive psychology into economics to study economic phenomena such as investment, consumption and price changes in imperfect competition markets. It with the introduction of limited rational man, self-discipline, mental accounts and decision-making reference point behavior such as variable to modify the new classical economics, make up for the defect of perfectly rational people assume new classical economics, expand the scope of application of new classical economics, improve the explanation and prediction ability of the model. "Is the core idea of behavioral economics, strengthening psychological basis in economic analysis, and make it more in line with the reality, which will be conducive to improve all aspects of economics itself - can stimulate the theoretical insights, better predict the actual phenomenon, to make more reasonable policy." Consumer behavior theory is an important part of behavioral economics, is the "random walk" consumption theory and precautionary savings theory after the latest research results of consumer economy theory. The research and evaluation of behavioral consumption theory is of great theoretical and practical significance for promoting the research and teaching of consumer economy in China and expanding domestic consumption demand.

Behavioural economics came into being in the late 1970s and early 1980s, but it has long since been used in psychology to analyze and study economic problems. Such as Adam Smith wrote in "moral sentiments" : "when we are in a better position fell to a more bad of the situation, we feel the pain, than when we risen from a poor situation to a better situation when we may feel happy." This is the origin of kahneman and tversky's idea of "loss aversion". Bentham's real psychological feeling of consumption utility theory focus on people, Mitchell's theory of interference factors, malthus tendency of the body, the logical behavior of pareto, every bollen of conspicuous consumption, Keynes's propensity to consume and monetary theory, such as flexible preference will scream with psychological research strongly to solve the economic problems, consumption is the important development orientation of consumer economy research.

With the development of psychology economics and cognitive psychology and systematic, kahneman and tversky and other economists begin to pay close attention to the psychological factors influence on consumer behavior, will introduce a series of psychological variables in the process of the consumer behavior analysis. If use mental account theory shows that income has not completely substitute, with prospect theory of risk appetite to explain mental accounts accounting methods, will choose the collection theory is used to explain the accounting problems such as frequency, and put forward the theory of consumer behavior life cycle. The theory of time preference decline is obtained by introducing a new classical index discount model to the consumer waiting for impatience and self-restraint. In this paper, we propose the theory of consumption delay in the study of how to choose the time of consumption to introduce the utility of non - main utility and affection. Consumer behavior life cycle theory, theory and the decrease of time preference and consumption delay theory constitutes the common behavior theory, from the point of the results of this study, strengthen psychological basis in the study of consumer economy prospect.

Behavior in the rise and development of the theory of consumption is not totally negative on the new classical theories of consumption, it is mainly by focusing on the new classical theories on the basic hypothesis of consumption, recognition of defects, and into a series of behavior psychology factors, realize the basic assumptions of neoclassical consumption theory correction and adjustment of theoretical paradigm, make consumer economics a more explanatory power and predictive power of the discipline.

In the basic assumption, the consumer is completely rational and the hypothesis is changed to the finite rational person hypothesis. First of all, neoclassical consumption theory assumes that consumers are fully rational economic people with a stable preference. The behavioral consumption theory holds that consumers are limited rational people, and the difference in the description of the two groups may lead to the completely opposite consumption decision. Second, new classical consumption theory is that the consumer has fully computing ability and outstanding willpower, to its own willpower and complete computing capacity to resist the temptation to maximize consumer utility. Consumer behavior theory is that consumers only incomplete computing power and willpower, "self-discipline" problems, may be childish type consumers and partial infantilism, may occur in saving activity delay "naive" and "mature" in advance. Finally, the consumption behavior theory changed the nature of new classical theories consumer consumption is "completely selfish" and completely selfish assumption, that in many cases consumers will show "limited selfish", "limited self-interest" consumer behavior.

In the theoretical paradigm, we pay attention to descriptive research from the focus of normative research. In the study of consumer behavior, the new classical consumption theory focuses on normative research, which is mainly the consumption of education consumers. On the basis of normative research, behavioral consumption theory pays more attention to descriptive research. Them through a series of experiments and field data show that if consumers are faced with the complex consumer decision-making, especially under uncertain conditions consumer judgment and choice, consumers "bounded rationality" will make its produce psychological illusion when making consumption decisions. Therefore, excessive reliance on normative analysis of consumer behavior will lead to a variety of errors that are inconsistent with reality in the description and prediction of consumer behavior. Therefore, consumption behavior theory in the study of consumer decision making process, not only to analyze how should consumer choose, to describe more in real life whether consumers how to choose, to incorporate normative and descriptive research use. The behavioral consumption theory has laid a solid foundation for the generation and development of the theory of behavioral consumption.

The research method of behavioral consumption theory is the same as that of other consumption theories. In the beginning, behavioral consumption theory relies heavily on experimental data, but in recent years it has come out of the experimental circle and widely used in all economic fields. In the method of behavioral consumption theory, "the most prominent is the use of field data." Recent studies have also used field tests, computer simulations and even brain scans.

The economic circle has been studying consumption economy for a long time, especially the new classical consumption theory has formed a relatively complete theoretical system. Since the 1980 s, behavioral economists found that neoclassical consumption theory can not explain the phenomenon, many consumer in real life they are based on the basic hypothesis and theoretical model of new classical consumption theory, in judgment and choice of study consumer behavior decision-making, put forward a series of new consumption theory, formed the consumption behavior theory.

The new classical life cycle consumption theory is based on the consumer's pursuit of lifetime utility maximization. It is believed that consumers will smooth their lifetime income to make consumption decisions. In 1988, scheffling and thaler put forward the theory of behavioral life-cycle consumption, arguing that consumers pay more attention to the source, form and change of income rather than the final value of income. It includes three main contents: first, how consumers use the theory of psychological accounts to solve the incomplete substitutability between income; Second, how consumers use the prospect theory to calculate the income of each account; The third is to use the selection theory to examine the frequency of consumers' personal accounting of income.

51due留学教育原创版权郑重声明:原创essay代写范文源自编辑创作,未经官方许可,网站谢绝转载。对于侵权行为,未经同意的情况下,51Due有权追究法律责任。主要业务有essay代写、assignment代写、paper代写服务。

51due为留学生提供最好的essay代写服务,亲们可以进入主页了解和获取更多essay代写范文 提供北美作业代写服务,详情可以咨询我们的客服QQ:800020041。

上一篇:作业代写:Enterprise capability the 下一篇:北美作业代写:Producer services