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作业代写:The impact of large data on news

2018-03-05 来源: 51due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- The impact of large data on news,供大家参考学习,这篇论文讨论了大数据对新闻的影响。新闻业是对原始新闻数据进行收集、整理、加工的行业。不过在大数据的背景下,这种工作已经发生了巨大的变化。大数据趋势下,人们对自身参与性有了重新认识,移动互动成为常态,媒介融合发展潮流势不可挡,尤其是对于新闻的深度报道,单纯文字及图片已经无法让众人相信,更多的是通过大数据析出的数据信息,并结合可视化技术,提高新闻报道真实性,相比较传统传播方式,更具有互动性、共享性等优势。

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Large data is the combination of massive data that cannot be collected and processed by conventional means and tools for a certain period of time. This term has only begun to emerge in recent years and is gradually being known and plays an important role in leading global economic and cultural changes, speeding up government transparency and creating a harmonious society. Journalism is the industry that collects, collates and processes the original news data. But in the context of big data, this kind of work has changed dramatically. Faced with the massive data on the network, the traditional mode of obtaining news information by simple sampling and random interview is already difficult to be qualified.

In the 80 's, data mining technology appeared and introduced the concept of database, news as an important participant in social development, since the beginning of 2004, Google, Baidu and other news channels have begun to rely on the network to collect and integrate news resources. In the age of large data, because of the increasing amount of information and the obvious fragmentation characteristics, data news as a new concept appears in People's view. Through data mining and other ways, the use of information, users and other access to news clues become an important way of modern news dissemination, not only effectively reduce the time of news mining, but also to carry out more targeted reports.

Large data trends, people have a new understanding of their own participation, mobile interaction becomes the norm, the media integration development trend is irresistible, especially for the news in-depth report, simple words and pictures have been unable to make people believe that more through the large data precipitation data information, combined with visualization technology, improve the authenticity of news reports, Compared with the traditional mode of transmission, more interactive, sharing and other advantages.

As one of the main functions of news, public opinion orientation in the era of large data, not only can the data reflect the audience's emotion, but also can embody the audience's public opinion, and the analysis of the large data technology audience can take into account the individual and the whole two aspects, and based on the data, combined with relevant policies, so that the direction of public opinion is in the And then improve the accuracy of public opinion guidance. 2.4 Change the content of traditional news dissemination

In the new era, whether it is a news content problem, or a channel problem, can solve the media fusion. The basis of high quality news is true and comprehensive news content, at present, the service characteristics of news itself require the use of large data related technology, in order to better close to people's real life, the masses, for the healthy development of social economy to provide more quality services. This shows that the arrival of large data age has a great impact on the news communication, traditional news dissemination how to better adapt to the development trend of large data provoking.

Radio and television news expression mainly depends on video and audio, newspapers, magazines, news expression mainly rely on text and pictures. With the advent of the large data age, we can use the Internet and advanced information technology to fully combine these news expressions, widen the channels of news communication and diversify the way of news dissemination.

In the field of journalism, the theory of news authenticity has always been the focus of scholars ' controversy. There are many different concepts in the theory of news authenticity, and in practice, the news report is always in the paradox of the phenomenon of single event and the truth of the whole. The arrival of the large data age has brought a new way of reporting to the journalists, which can be used to excavate and quantify the mass samples and make the news report more comprehensive and complete. For example, in the 2011-year report of the London riots, the Guardian, which organizes news teams and analyzes 2.6 million related information on Twitter with relevant experts and scholars, classifies, encodes and visualizes information, and understands how Twitter plays a role in spreading rumors. The study shows that the mainstream media can play a corrective role in the spread of rumors, although there are negative effects, but the results also make people from another angle to the Twitter has a new understanding.

Social life is numerous and complex, the traditional way of thinking which is usually carried by the journalist's subjective feeling color is more extensive in the present. Large data thinking mode is a whole data thinking way, its focus is not a single sample, but all data. Through the processing and analysis of massive data, let the data speak, excavate the deep needs and preferences of readers, and make accurate prediction to the related behavior.

The data news has put forward the high request to the journalist's comprehensive quality and the ability, in the face of the impact of large data and challenges, the media should take the initiative to cultivate data journalism professionals, colleges and universities should also assume their own responsibility, the development of data journalism courses for the news industry to convey comprehensive data news personnel.

The popularization of computer and mobile terminals makes the presentation of news more vivid, so it faces many challenges to the traditional news media. From the producer side of the news, only as simple, direct and interesting as possible to present news information to the audience will gain the attention of the user, large data news dissemination era is also the era of visual communication, the dissemination of news can enhance the efficiency of the dissemination of news, so more can attract the attention of the news audience. The integration of new media and traditional media has also promoted the efficiency and wide spread of news communication, which is developing in the direction of interactivity and socialization, as well as an effective attempt to interpret complex news information. Data news and its visualization can take a variety of forms to reflect a variety of news and its background, and to visualize the operation.

User-generated content is a more important part of media information in recent years, the news media can get more fresh and rich information, these platform interaction and sharing functions to provide users with convenience, but also to enhance the user's sense of belonging and initiative. The appearance of social media has changed the mode of news reporting and the direction of events. News quality is an important subject in UGC platform, the influence of large data technology on news quality is double-edged sword, the platform of large data and technology can effectively expand the source of vision and information, and carry on the observation and understanding of the material. From a lot of unexpected events and disaster events, user-generated content plays a relatively large role, since the media has become a more important source of information, and has been the mainstream media attention and use. In the course of future development, open and transparent external data environment will become an important trend of development, information age data on the media is an important asset, and the media adapt to the development of communication technology to obtain a better development also to embrace the data with an open and pragmatic mentality, through the Internet platform users to create content to crawl, The storage of media data assets can be improved through multi-channel data acquisition, and the efficiency of news communication will be promoted to the greatest extent.

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