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留学生作业代写:Internet advertising

2018-01-29 来源: 51due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- Internet advertising,供大家参考学习,这篇论文讨论了网络广告。在数字化信息急速发展的今天,网络广告作为一种新型媒体已成为人们生活中不可或缺的一部分,人们每天只要连接网络,便会面对各种各样繁杂的广告信息。在这个迅猛的发展过程大势过程中,网络广告随着互联网的发展高歌猛进,给消费者与客户之间建起了更直接更迅速的传播关系。网络广告在未来的发展中,必然会以其自身的优势带给人们更多的便捷传播方式,给商户与消费者都带来前所未有的优势。

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The emergence of the network media to the advertising channel has turned upside down, its development speed has brought to the traditional media can not be neglected impact. With the rapid development of the industry, many problems began to float on the surface. The network advertisement brings not only the more commercial benefit, but also has brought the intense industry battle and more and more makes the audience difficult to distinguish true and false the complicated information. What is the development trend of the special media form of Internet advertisement? Can the future network advertisement surpass the traditional advertisement? This paper will carry on the systematic research and the discussion to this series of questions.

Times in progress, social development, the advent of the Internet so that people's life philosophy has changed greatly, and the birth of network advertising for the existence of the Internet has added color. In the rapid development of digital information today, network advertising as a new type of media has become an indispensable part of people's lives, people every day as long as the connection network, they will face a variety of miscellaneous advertising information.

Internet advertising originated in the United States, October 27, 1994, the famous American HotWired magazine launched the network version of advertising in the development of online advertising has a landmark significance. This immediately attracted 14 of T and other customers posted on their home page ads, marking the formal emergence of online advertising. And it's amazing how online advertising hits 40%. China's online advertising began to appear roughly in the late 1990s.

In short, the Internet as a special information carrier for different groups of people to provide a broad communication platform, and network advertising is the most typical manifestation of this communication.

For the site operators, simply on the subject of the site's objective income is not enough, they use all available space for businesses to provide advertising booth. The location of the Web page is used by the operator is incisively and vividly, human intelligence in this field has also been fully reflected. A variety of forms of advertising for the site operators to provide a huge business profit, which makes network advertising can always have a stable delivery platform, so that it can be more long-term and firm development.

For businesses, advertising is limited to the traditional advertising media seems to have less power, and then happened to appear in the emerging network platform. The network platform's own advantage is the audience group, the cross-regional strong, puts the cost relatively cheap, in this kind of advantage for the merchant also is they hoped. The rise of network advertising also for the majority of netizens to facilitate. The convenience of the network makes the audience no longer need to spend a piece of money to buy a newspaper, looking for advertising information, not to be in the outdoors to enjoy a variety of advertising signs, there is no need to aimlessly to the TV ads in a daze. The network advertisement gives the audience more convenient, the advertisement guise, the advertisement information is huge, and the update is extremely fast, the audience also may according to own demand to choose the advertisement.

In short, the existence of network advertising so that all groups to their own, but also enrich the business and the exchange between the audience, for information dissemination provides a shortcut.

In the growth of online advertising, its advantages are increasingly obvious. The spread of network advertising can not be limited by time and space, and the platform to diversify, come and go freely. Network advertising can be based on specific audience users to determine their own target, and because it is interactive, the audience can also be based on their own needs, to choose the appropriate advertising information, in the continuous communication process, the user of the commodity information has a deeper understanding, and businesses can also through the communication platform to get timely user feedback, This is unmatched by other traditional advertising media.

Nowadays, the economic benefits of Internet advertising are more obvious. The rise of Internet advertising has provided numerous conveniences for many groups, and it is not limited by time and space, advertising forms more diverse, which makes network advertising in unit time space on the cost of more than newspapers and magazines and other mainstream advertising carrier, which makes network advertising more competitive advantage, people are more and more inclined to this emerging form of advertising. The economic benefits brought by Internet advertising are not negligible.

As the product of Internet development in the new era, especially its own particularity, and these characteristics, there are many can become the network advertising in the market decisive.

Compared with traditional advertising, the advantages of network advertising are mainly reflected in the following aspects.

First of all, the network advertisement spreads the speed quickly, the cost expense is low. Can save a lot of human and material resources of publicity costs, the use of the Internet's broad coverage of the characteristics of the ads accurately put to consumers.

Second, the network advertising relative to traditional advertising to modify the rapid, short production cycle. If the network advertising after the feeling that there is no suitable place, technical maintenance personnel in a very short period of time can be modified and quickly replaced, save a lot of operating costs and time.

Third, the combination of network and advertising can make consumers feel more powerful interactive experience. For example, an ad can be delivered directly to a consumer's mailbox via email.

Forth, the means of communication are flexible and changeable, and promote consumption. Traditional television, newspapers, magazines and other media advertising and marketing, because the media inherent in the interaction, the audience is the information receiver, it is difficult to communicate with the information Publisher synchronization effect, resulting in information can not be the first time to accept and feedback. Therefore, it is very difficult for the first time to spread information to consumers, consumers even if the desire to purchase, it is difficult to further communicate with the merchant and feedback, resulting in a large discount marketing results.

The interactivity of network media and the consistency of time and space between marketing audience and marketing content brought by flexible and changeable advertising forms can the consumer's desire to buy in a timely manner into the corresponding consumption behavior, the greatest degree to achieve the desired marketing results, but also as far as possible to provide consumers with the best opportunity for feedback, Marketers can make further marketing strategies through feedback.

Network advertising relies on the rapid development of the Internet and rapid rise, in the digital information full of the world today, the scientific and technological revolution has entered a new era of e-commerce, and the increase in Internet users also make the Web transactions become commonplace. In the rapid development of cultural industry today, people are more willing to overhead thinking to deal with the problem, and this inertia has led to the inertia of netizens. and network advertising is catering to the audience of this inert demand, in view of the high network of information dissemination efficiency and unparalleled global coverage, network advertising, a new type of promotional channels has gradually become the media industry's favorite. Therefore, the network advertising in a favorable era background.

Such conditions are the rapid development of network advertising strong backing, it is based on this favorable background, online advertising before the line so quickly.

In the future for a long time, technology will be the backbone to promote the development of online advertising. Baidu's rapid rise through the search for competitive advertising video sites on the Internet advertising has been impacting the traditional advertising media, technology has been from the simple "creative" advertising to "instigate" the market, who can in the fierce competition in the environment to master the new technology, better service, who will be better development.

In the market economy environment, the competition between the industry is the inevitable product of the industry development, and the competition pushes the development, these two are mutually reinforcing. And for the powerful network advertising, because of its rapid development, so the industry competition is also very fierce.

Forecast in the next few years, the network advertisement will continue toward the diversification, the complication moves forward, the various advertisement dissemination form has provided the broader space for the advertisement dissemination, this kind of space brings the value-added benefit is huge, therefore is unavoidable to the space competition.

Same as other traditional mainstream advertising media, network advertising industry competition is unavoidable, the rapid development of network advertising has exacerbated the competition. In the competition process, the state of affairs Riruerxi will still be according to the "fittest" natural rules of operation, doomed to have a group of losers were eliminated. In this competition, sometimes the opposite is the case. Because of the emergence of some inferior defective information, blur the eyes of consumers, and consumers do not have the quality of information from the defective information identified in the ability to give the same price positioning, which led to a large number of defective information profits, and thus growing, and a large number of high-quality information will be unfairly eliminated, Leads to information imbalance in the market competition.

The advantages of Internet advertising is interactive, "more individuals have slowly become the main network, the spread of messages slowly become interactive information" users can find their own needs of information, businesses can also be in the user's feedback information to get relevant data. Online advertising can be a one-to-one release and one-on-one information feedback. Consumers slowly accept that the message is not passive, but can respond in a timely manner. In order to better play the role of interaction, network advertising needs more means to achieve maximum value of the interaction. The most typical of these is the combination of interaction and game.

With the development of the Internet, today's user research, data and other information more and more accurate, advertisers can be based on the research of reliable network data of their own characteristics to accurately put ads.

Today's online advertising has been all over our lives everywhere, the continuous progress of technology, the continuous development of the Internet. More and more emerging network products emerge, in this rapid development process, network advertising is with the development of the Internet, to consumers and customers built a more direct and rapid communication relationship. To be sure, network advertising in the future development, it is inevitable that its own advantages to bring people more convenient way of communication, to the merchants and consumers bring unprecedented advantages.

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