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留学生作业代写:Introduction to Marketing

2017-11-20 来源: 51due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- Introduction to Marketing,供大家参考学习,这篇论文讨论了营销。营销为客户创造,沟通和传播价值,以及客户关系的管理,使组织和其利益相关者从组织的职能和程序中受益。营销也是一个集体,通过与他人创造和交换产品来满足一种社会和管理过程的需求和愿望。要做好营销,就要为目标服务的企业选择最佳市场,并确定合适的产品,服务和计划,以此为目标市场服务。

Marketing,营销,essay代写,paper代写,美国作业代写

The American market marketing association definition: marketing is to create, communication and transmission value to customers, and customer relat-onship management so that the organization and its stakeholders benefit from an organization functions and procedures. Philip p.m. (Philip Kotler) definition to emphasize the value orientation of marketing: marketing is a collective and by creating and exchanging products and value with others to meet the needs and desires of a kind of society and the management process.

Philop Kotler in 1984 to market marketing again the definition: marketing is to show enterprise of this function: know not currently meet needs and desires, measure and determine the size of the demand, the choice and best of enterprise decision for the service of the target market, and to determine the appropriate product, service and plan (or program), so that as the goal market service. McCarthy (E.J.M ccarthy) (in 1960 also on micro marketing down the definition: marketing is the business activities of enterprises, it will be the responsibility of the products and services to consumers directly from producers or to meet customers' demand and users to achieve the company profit, also be a kind of social economic activities, the purpose of which is to meet the process of social or human needs, realizing the social goals. (" basic marketing "nine pages 1).

This definition is than the American market marketing association's definition a step forward, and points out that the meeting customer needs and realization enterprise profit has become the goal of the company, but the two definition, marketing activities that a re in production activities at the end of the start, after a series of middle management sales activities, when goods turned to the user hand is over, and the enterprise marketing activities is limited to narrow range in the field of circulation, and not as the whole management process of the enterprise sales, which includes marketing research, product development, pricing, distribution, advertising, promotion, sales promotion, researchers reported sales and after-sales service etc. It's the definition of long Ross to emphasize the marketing goal: marketing is a kind of interest in the fluctuation, through the exchange and commitment, establish, maintain, consolidate and consumers and other participants, realize the relationship between the parties to the purpose

Early marketing research mainly confined to commodity circulation field, and commodity once they reach consumers of the things into the consumption field later problems, then, do not belong to the marketing research object. Obviously, this is a kind of early, outdated marketing concept. Producers consumers

Market marketing consumer core Customer Customer value life cycle (CLV, Customer lifetime value) Customer relationship management (CRM) marketing combination marketing guide (also called "focus on Customer", "the marketing concept") sustainable competitive advantage core competitiveness experience curve effect marketing shortsighted market compartment target market market opportunity analysis business model value value chain migration market value market share scale economy end users competition competition strategy competitive advantage

marketing theory development stage

The first stage: the initial stage. Market marketing in the 19 th to the 1920 s created in the United States, from the development of industry. Then the marketing research features are: a. focuses on sales presentation and advertising art, not appear the modern marketing theory, the concept and principle; B. marketing theory also didn't get the attention of the society and businesses around the world. Second stage: the application stage. In the 1920 s to the end of world war ii for application stage, the stage of the development of the market marketing performance in applications. Market marketing theory study began to society, the business value. The third stage: the formation and development period. In the 80 s to the 1950 s for marketing development phase, the market began to appear supply exceeds demand condition. Stage 4: mature stage. Since the 80 s, the mature stage for marketing, displays in: a. and other related disciplines, b. started to form its own theory system; In the 80 s is the market mar keting of revolution, began to enter into the modern marketing field, market marketing has changed completely. Domestic 1979 in 1983 to in to 1985 Chinese foreign lectures in 1994 to in domestic forming since 1995 are more concerned about the government

Market marketing as an independent discipline, it is the market marketing principle and the combination of marketing management, marketing structure divided into the following main part: marketing basic theory market research analysis marketing strategy and marketing strategy of marketing organization and control marketing application and innovation

Review

The evolution of the marketing idea and development, can be reduced to six kinds, namely production concept, product idea, selling concept, market marketing idea, customer ideas and social marketing idea.

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