代写范文

留学资讯

写作技巧

留学名校

服务承诺

资金托管
原创保证
实力保障
24小时客服
使命必达

51Due提供Essay,Paper,Report,Assignment等学科作业的代写与辅导,同时涵盖Personal Statement,转学申请等留学文书代写。

51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标

麦当劳的发展历程---营销类essay代写范文

2016-12-27 来源: 51Due教员组 类别: Essay范文

essay代写范文:麦当劳的发展历程本文章主要讲诉了麦当劳的发展历程和营销手段.并且麦当劳占据了其行业内的竞争地位。这些力量包括来自传统竞争者的竞争强度,新进入市场的威胁,替代产品和服务的威胁,客户的议价能力和供应商的议价能力.。成就了现在的麦当劳.

McDonald's is one of the leading restaurant chains in the world, touching the lives of people everyday. The long journey of the burger brand started in 1940, when two brothers, Dick and Mac McDonald opened the first McDonald's restaurant in San Bernardino, California. Initially, they owned a hotdog stand, but after establishing the restaurant they served around 25 items, which were mostly barbequed. It became a popular and profitable teen hangout. In 1948, the brothers closed and reopened the restaurant to sell only hamburgers, milkshakes and French fries.

As per the information of the McDonald's history, the major revenue came from hamburgers, which were sold at a nominal price of 15 cents. The restaurant gradually became famous and the McDonald brothers begin franchising their restaurant in the year 1953. The first franchise was taken by Neil Fox and under it; the second Mc Donald's restaurant was opened in Fresno, California. It was the first to introduce the Golden Arch design. The third and fourth restaurants were opened in Saginaw, Michigan and Downey, California, respectively.

The latter is the oldest Mc Donald's restaurant still in operation. In 1954, an entrepreneur and milkshake-mixer salesman, Ray Kroc, acquired the franchise of McDonald's restaurant for outside California and Arizona. In effect, Kroc opened his first and the overall ninth restaurant in Illinois, Chicago, and gave birth to Mc Donald's Corporation. In 1958, the restaurant chain sold its 100 millionth hamburger. In 1960, Kroc renamed his company as 'McDonald's Corporation'. In 1961, Kroc convinced the McDonald brothers to sell the business rights to him for a sum $2.7milion.

Later that year, the Hamburger University was opened, which gave away McDonald's restaurant Bachelor of Hamburgology degrees to students. In 1963, the mascot Ronald McDonald was born as a part of a marketing strategy in US. In 1967, the first restaurant outside US was opened in Richmond, British Columbia. In 1974, the 3000th restaurant opened in Woolwich, United Kingdom, which is the first of the country. Happy Meal was introduced in US in 1979. In 1984, the company became the main sponsor of the Summer Olympics. The year was also marked by the death of Ray Kroc.

In 1988, the first restaurant opened in a communist country in Belgrade, Yugoslavia, followed by the first Soviet restaurant in Moscow (1990). In 1992, the largest McDonald's was opened in Beijing, China, having over 700 seats and was later demolished. In 1993, the first sea-going restaurant was established, aboard the Finnish Cruise-ferry Silja Europa, sailing between Helsinki and Stockholm. In 1994, McDonald's bagged the Catalyst Award for its program for 'fostering leadership development in women'. In 1996, the first Indian restaurant was opened.

In 2003, the company launched the 'I'm lovin' it' campaign. In 2005, McDonald's started its McDelivery service in Singapore. In 2006, the chain announced that it will publish nutritional information on its packaging of all its products, for the benefit of the customers. Considering the huge success and brand McDonald's has become, the food chain is spread across the world in almost all the major cities of the globe. Being economic and user friendly, the success rate of the company cannot be doubted.

McDonalds Canada opened in 1967; thirteen years after McDonalds had taken the United States by storm. This was the first restaurant to be opened outside of the United States.

It was in 1965 that McDonalds went public and offered shares on Wall Street. Since then it has been important for McDonalds to continually monitor its performance, to make sure it is competitive and profitable while also being aware of its immediate community responsibilities. This can be achieved by using the Porters 5 Forces model so the company is able to determine where its business needs to change or improve in order to stay competitive in the fast food industry.

Analyse McDonalds using a well known model to assess the competitive position that it occupies within its industry.Porter's competitive forces model includes five forces that need to be analysed. These forces include the intensity of rivalry from traditional competitors, threat of new market entrants, threat of substitute products and services, bargaining power of customers and bargaining power of suppliers .

51due留学教育原创版权郑重声明:原创生作业代写范文源自编辑创作,未经官方许可,网站谢绝转载。对于侵权行为,未经同意的情况下,51Due有权追究法律责任。

51due为留学生提供最好的服务,亲们可以进入主页了解和获取更多essay代写范文 提供美国作业代写以及essay代写服务,详情可以咨询我们的客服QQ:800020041。-K

上一篇:一胎政策的影响 --essay代写范文 下一篇:企业管理的意义所在---管理类essay代写范文