IBM Swot分析--新西兰essay代写范文

新西兰essay代写范文:“IBM Swot分析”，这篇论文主要描述的是IBM国际商业机器公司是目前世界上最大的信息技术及方案解决公司，有着近百年的发展历史和雄厚的资金，技术就是IBM公司发展的重要源泉和动力，技术的领先和完善的客户服务使得IBM赢得了非常不错的名声，全球化的人才使得IBM有着非常多优秀的人才能够帮忙解决企业发展中遭遇的难题。

Strength

Strong Strength: IBM has been the biggest company in information industry since it was established in 1911. It has a long history and strong financial strength. Its turnover had surpassed 100 billion in 2012, and its market cap had surpassed 200 billion. IBM had established branches in 75 countries and its staff had surpassed 400000.

Products and Technology: Technology is the most important source to a great corporation (Renko & Ficko, 2010). IBM owned advanced products and technology, which made great profits for the company. There are over 3000 excellent scientists and engineers in IBM who created over 6700 patents for IBM in 2012. Their Systems and Technology, Software, and service obtained great reputation for its advanced technolog

Stable Customer Groups: IBM has perfect sales channels and service, which won great reputations for IBM in the world. As a result, IBM has a stable customer groups. IBM’s customers come from six continents and covered all kinds industries, such as enterprise, government, financial service. And IBM’s customer groups become larger and larger with the company extending its business to many developing countries, such as, China, Indian, Indonesia and so on.

Advanced Management: The globalization of talent made corporations face both opportunities and challenges (Schuler, Jackson, & Tarique, 2010). IBM has a mature training system and performance evaluation system, which brought many outstanding employees for the company. IBM would carry out the “Blue Road Plan” each year which in order to select the outstanding employers from the university graduates. In addition, IBM had abundant experience to develop international busines

Weakness:：

Strategic Mistakes: IBM once made some deadly decision, and made the company face grim situation. In 1960s, IBM did not research and develop the Personal Computer business timely because of the incorrect judge to the market. In 1980s, IBM missed an important opportunity once again for did not adoption the Intel’s 386 Movement. And these strategic mistakes made IBM face many advantages when compete with APPLE and other rivals.

Aging Organizational structure: IBM has formed an excessive centralization organizational structure and bureaucratic management system, which make the company can not adapt to changes in the international environment quickly. It was 102 years since IBM established in 1911, so, IBM’s management agencies had been very huge and inherited many traditional ideas and old culture which made the company can not make correct decisions timely.

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