Amazon e-business case study--Essay代写范文

Essay代写范文:“Amazon e-business case study”，这篇论文主要描述的是Amazon亚马逊最初是一间普通的网上书店，在经过了三次关键性的转变后，成为了如今世界上最大的在线零售商，几乎覆盖了涉及人们生活中的所有领域，第一次转变就是杰夫·贝佐斯辞职创办了早期的网上书店并以牺牲利润的代价来提高业务的规模，第二次转变就是就是改变现有的结构，增加商品的多样性，以成为世界上最大的在线零售商作为发展目标，第三次转变就是将世界上所有的客户作为发展的中心，并开始普及在世界各地市场上的服务。

Abstract

Amazon.com, Inc. is an international electronic commerce company firstly established in Seattle, Washington, the United States. It is now the largest online retailer in the world (Jopson, Barney 2011). Founded in 1994, at the very beginning, it was a common online bookstore, and its founder Jeff Bezos firstly called it Cadabra. At that time, the online shopping had not been so well developed as it is today, but Jeff Bezos had foresaw the potential and characteristics of the online shopping, so in 1995 he replaced Cadabra to Amazon, which means a large amount of stuffs and services, for the Amazon river has the most diversities of the creatures( Byers, Ann 2006). In 1997, Amazon had its listed stocks, whose code is AMZN. Now in the Amazon online store, things that you can buy include almost all areas: books, CDs, DVDs, video and MP3 downloads, software, electronics, apparel, furniture, food, toys and jewelry. Also, Amazon has created electronic productions itself; its Amazon Kindle e-book reader and the Kindle Fire tablet computer are well accepted. With the rapid development of online retailer, it has attracted a large number of customers. In order to have a better development, it has separate its retail websites for many other countries including the United Kingdom , France, Canada, Germany, Italy, Spain, Brazil, Japan, China, India and Mexico, thus creating a larger marketing, making it the most popular online retailer. As a large internet company, Amazon has also make cooperation with other large and powerful websites, and also Amazon has acquisited several companies: Planetall in 1998, Costum Flix in 2005, Depriew in 2007, Audible in 2008, Lovefilm and Pushbutton in 2011. In 2013, Amazon has been the largest online retailer and is the most popular internet retailer in Europe. And in 2013 it ranks 149 in FORTUNE Global 500.("Global 500". Fortune. Retrieved July 8, 2013) It is now the biggest online retailer and the second biggest Internet Company.

Company Overview.公司概况。

What is the business?什么是企业？

Amazon is now the largest online retailer in the world, its products is almost in every area, apparel, food, electronic, books, CDs, DVDs, video and MP3 downloads, software, toys and jewelry. Founded in 1994, Amazon has now changed from a bookstore to an online shop, the largest online shop.(Rivlin, Gary 2005) In the development of Amazon, there are mainly 3 key shift revolutions. The first time is in 1994, Jeff Bezos resigned from finance company because he thought that it was a job without any promising future and decided to establish an online bookstore, for he thought that as a common product, books is easy to manage in a standard way in the United States. To make it the biggest bookstore in the world, Amazon took an expansionary strategy to raise business scale by sacrificing profits. This was then proved to be successful. Two years later, Amazon had defeated Barnes&Noble and reached its goal. The second time is in 1997, Amazon decided to become the biggest online retailer. Compared with physical stores, online retailer can provide the customs with more choices, so Jeff Bezos decided to increase the diversity of products and thus developing economies of scale. (CLAIRE CAIN MILLER 2012) After successful reached this goal, Amazon decided to become the most customer-center company in the world. So the direction of this online retailer has changed to set customers on the first place. From 2001, Amazon has begun to popularize marketplace and a series of services made Amazon a comprehensive service provider. Throughout all these years, Amazon is now a matured, developed and powerful company and has a strong influence in the world. 

Who is the customer?

Amazon has products in almost every areas, so its customers has covered almost all range of ages: you can buy whatever you want in this online retailer. Teenagers buy books, CDs, fashion clothes for themselves and for their friends. Adults buy food, cosmetics, baby products, the old products for themselves and for their families. Men buy electronics, software and outdoor goods. Combing all these results together, we can see that it is the young that make the main customers of the online retailer.

What does the customer value?

A growing number of customers means a growing needs to meet. Since Amazon has customers of nearly every age, it is of great importance to have a clear understanding of the different needs of difference customers. Also, the online retailer could produce products that may attract the customers. In the eyes’ of the customers, in Amazon online retailer, they want to get whatever they want: apparel, food, electronic, books, CDs, DVDs, video and MP3 downloads, software, toys and jewelry. Compared with the real stores, online retailer has the following advantages: first of all, it has a large varieties of products, whatever are needed can be found there. Secondly, it has a lower price than that in the real store. Owing to these two reasons, a growing number of customers choose to go to Amazon online retailer. But it is not enough. For customers,  they are having a higher and higher requirement for those who are providing services for them. Customers who go to Amazon are expecting to receive a higher quality of services since it is trusted. As it is an online retailer, the second important factor should be the logistics. A good logistics service could decide a successful deal on a large degree. Customers expect a good, fast and cheap logistics service. And since the development of online retailer is developing fast and challenging, there are a lot more online retailers that could be chosen, so it is a must to have a distinguishing feature so that customers are interested in and attracted. Amazon has a series of sale strategy, all if which are aiming to satisfy the customer and to ensure they are attracted. Also in an online retailer, since there are a good deal of products online, a convenient navigator is needed. On Amazon online retailer, customers want a navigator that could help to know the special offer and price advantage as quickly as possible. And above all, it is required to be easily operated. Apart from the individuals, there are also websites, commercial tenants are there to take a role as customers of the Amazon. So Amazon is also required to provide quite good precept to cooperate well with them. Since mobile phone is getting more and more popular and a mass of softwares and applications are put out, Amazon is inevitable to follow the trend. That means, customers are wishing for a better and much more convenient APP to keep close to Amazon. In conclusion, customers require a good shopping experience.

What is the value proposition of the compan

Since Amazon is now developing fast, there is a task for it: to attract customers and to raise loyalty. There are mainly 5 steps that can be done to meet the needs of all the customers.

First of all, Amazon put the customers on the first place, customers are the most important for them. There are a large number of products in their online retailer, it is vital for a company to do so. Since customers going to Amazon are searching for a good deal, there are several things Amazon does to make it come true. Firstly, both the diversity and price should be pretty good. In Amazon online retail, apart from all kinds of products, customers could also find that almost all the goods in Amazon are having a lower price compared with those in the real stores. Amazon has a discount price strategy, in order to stimulate consumption. They discount reduction in price, and make profit by enlarging sales volume. Most of the products in the retailer are having a big discount. And then it comes to logistics. A good logistics services is essential for an online retailer. In order to make the customers feel good and to reduce the cost price in itself, Amazon has something to do on the logistics. Take books as an example, if there are more than one book in an order, Amazon will in advance ask you which to choose: together or separately, thus the Amazon could save a cost of logistics. Also, there may be breakdowns or customers may be not satisfied with what they bought, Amazon allows to cancel the orders if there is no damage of the goods. Another term that has to be considered is the way people pay for the retailer online. Since there are customers in almost every area,there are different ways provided to be chosen when people making an order. If you want to pay online, it is available, if you want to pay by cash, it is also possible. By doing so, customers of different groups can get convenient and then a deal successes. Also, on the main page of Amazon, there are a lot you can get. For example there is a “gift page” providing various gifts for both adults and children. By doing so Amazon is able to attract customers of different ages.

Then, with the rapid development of mobile applications, Amazon researches and develops Amazon APP to keep up with the trend. Now customers could use Amazon APP to buy things on their smart phones. Amazon knows Following the steps of the times is important.

As an influenced business company, Amazon has the ability to attract other business companies and make a cooperation with them. It is a way to improve both Amazon and his partnership business. Amazon associates with other famous business such as Yahoo and Excie. Not only does it save the advertising fee, but also it earn money for Amazon. By increasing income and reducing expenditure, Amazon is able to make profits .

What is the mission statements?

The mission statements of Amazon is to keep the place of the world’s biggest online retailer. In order to accomplish this goal, Amazon has its strategies and ideas.

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